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Native Article

A native article on Prague Morning presents your product or service in a natural, engaging way that fits our editorial style and connects with Prague’s international community. Our editorial team prepares the content based on an agreed topic — either from your brief or as a fully developed concept created together. This format is ideal for storytelling, brand awareness, launches, or highlighting services in a way readers genuinely want to read.

PR Article

A PR article (press release) is prepared by the client and reviewed by the Prague Morning editorial team before publication. We can suggest adjustments if needed to ensure clarity and relevance for our audience. This format works well for announcements, official statements, event promotion, partnerships, or company updates you want to communicate directly.

SEO Article

An SEO article on Prague Morning includes links directing readers to your website and supports your search visibility. It is designed for link building while still providing useful, readable content for our expat-focused audience. This option is often used to strengthen online presence, improve discoverability, and drive targeted traffic over the long term.

Mobile Banner Placement

Reach readers on the go with banner placement optimised for mobile devices. This format ensures strong visibility within articles and news pages, helping brands connect with a large share of our audience who consume content primarily on smartphones.

Desktop Skin-Takeover Banner

The desktop skin-takeover format offers maximum visibility with a high-impact banner surrounding the website layout. It is designed for brand awareness campaigns that require strong presence and immediate attention from desktop readers.

Banner in Daily Newsletter

Place your banner directly in our daily newsletter, sent every weekday morning to more than 10,000 subscribers. With an average open rate between 18% and 23%, this format offers reliable visibility and direct access to a loyal audience.

Instagram Feed Post

A native article on Prague Morning presents your product or service in a natural, engaging way that fits our editorial style and connects with Prague’s international community. Our editorial team prepares the content based on an agreed topic — either from your brief or as a fully developed concept created together. This format is ideal for storytelling, brand awareness, launches, or highlighting services in a way readers genuinely want to read.

Instagram Reel

Reels are short, engaging videos designed to capture attention quickly. This format works well for launches, experiences, or showcasing products in a dynamic way. Because video content is strongly promoted by the platform, reels often achieve higher organic reach than static posts. They remain permanently on the profile and can also appear in the main feed.

Instagram Giveaway

A giveaway combines brand visibility with direct audience participation. Typically presented as a feed post, it invites followers to engage through comments, tagging friends, or simple actions that increase visibility. This format is particularly effective for boosting awareness and generating immediate interaction. Winners are randomly selected 7–10 days after publication.

Instagram Stories Set

Stories are ideal for quick promotion, reminders, or supporting existing campaigns. Short slides allow clear messaging with direct links, location tags, or interactive elements. We usually recommend a sequence of 3–4 stories to create a simple narrative that explains a company’s services, highlights benefits, or, in the case of restaurants and hospitality brands, showcases different products, dishes, or experiences.

Facebook Group Promo Post

Promotion inside our Facebook community group with over 65k members offers highly targeted visibility among engaged readers interested in Prague events, lifestyle, services, and local news. This format encourages discussion, recommendations, and direct feedback while reaching an active audience already connected to the Prague expat scene.