The American fast-food chain Popeyes has unveiled plans to establish 60 new restaurants across the Czech Republic by 2033, aiming to strengthen its presence in Central Europe.

Popeyes operates three locations in Prague and the Central Bohemian Region, with new branches set to open soon in Brno. The company’s first restaurant in Czechia opened just last year in Wenceslas Square.

Popeyes’ ambitious expansion strategy includes opening branches in key regional cities, shopping centers, and along major highways.

“Opening a new restaurant can take several months or even up to two years, especially when we target prime locations,” explained Marko Blaževič, Popeyes’ director for Central and Eastern Europe.

Popeyes faces strong competition from fast-food heavyweights already established in the Czech market. McDonald’s operates 124 restaurants across the country, while KFC, part of the AmRest group, runs 128 locations as of last year.

Another AmRest brand, Burger King, operates 33 outlets, while Pizza Hut has a presence in 16 locations.

Five Guys and Wendy’s Enter the Czech Market

The competitive landscape of American fast food in Czechia is intensifying as Five Guys prepares to open its first branch this autumn in the recently renovated Máj department store in Prague. Additionally, Wendy’s announced plans to open its initial Czech restaurant, marking its entry into the market.

According to Jan Kotrbáček, head of retail leasing for Central and Eastern Europe at Cushman & Wakefield, the Czech fast-food sector remains far from saturated.

“The market for fast food in Czechia still offers room for growth, and international brands are performing exceptionally well,” Kotrbáček said.

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