Just off Old Town Square, past the cafes and the crowds waiting for the Astronomical Clock, sits a museum that started almost by accident. Today, IAM Prague has welcomed well over 1 million visitors from around the world and has held TripAdvisor’s Travelers’ Choice Award for five straight years. From Shopping Malls to Old Town Square The museum wasn’t originally supposed to be a… museum. Co-founder Jakub Bechyně and his partner Patrik Proško had been running a traveling illusion exhibit that moved between shopping malls, renting space for a month at a time before packing up and relocating. It worked, but it wasn’t permanent. Then, in 2017, the owner of a building on Old Town Square approached them with an idea: turn part of it into a museum. The catch was the timeline. They wanted it open in two months. Rather than build something from scratch, the team pulled from what they already had on the shelf, opening with one floor and sixteen exhibits in 2018. The collection has grown to more than 60 pieces since. View this post on Instagram A post shared by Illusion Art Museum Prague (@iamprague) The museum moved to its current location in...
Prague Zoo gets all the attention — and fair enough, it’s consistently ranked among the top zoos in the world — but the city is also full of smaller, low-key spots where kids can get hands-on with animals. These mini farms and forest parks are perfect for a relaxed weekend outing, most are free or nearly free, and several are just a short metro ride from the centre. Here’s our pick of the best small zoos and petting farms around Prague. 1. Milíčovský dvůr – Prague 11 Right on the edge of Milíčov forest, this outdoor farm is home to a horse, an ostrich, a fox, goats, sheep, pigs, rabbits and more. Feed dispensers let kids feed the animals directly, and there’s a sandpit, a wooden playground and a small snack stand on site. Entry costs just 20 CZK. Closed Mondays. 📍 K Milíčovu 100/8, Prague 11 — nearest metro: Háje 2. Chuchle Grove Mini Zoo – Prague 5 Set on a hillside inside the Chuchle Grove nature park, this zoo run by Prague’s city forestry service cares for injured and orphaned wildlife. Expect to see mouflons, deer, wild boar, owls, lynxes and more — though petting isn’t allowed here,...
A new report from the Prague Institute of Planning and Development (IPR) compares life in Prague with 11 other European cities, following a typical resident’s day—from housing and commuting to work, education, and leisure. Based on verified data collected directly from partner cities, the study highlights both Prague’s strengths and its biggest challenges. Prague Has Some of Europe’s Least Affordable Housing The report found that Prague has the least affordable owner-occupied housing among the cities compared. Buying an apartment requires more than 13 years of gross salary, placing Prague alongside cities such as Barcelona, Munich, and Amsterdam. Unlike many Western European cities, Prague also lacks relatively affordable rental housing. Renting a 60-square-meter apartment costs around 40% of the average salary in Prague. By comparison, the same apartment would consume about 28% of average income in Munich and just 14% in Vienna. Strong Job Market, But Lower Incomes Prague continues to have one of the lowest unemployment rates in Europe, making it relatively easy to find work. However, real incomes remain below those of most Western European capitals. Workers in Munich earn roughly 50% more than those in Prague, while wages in cities such as Copenhagen have grown steadily over the...
Few cities are as closely connected to Wolfgang Amadeus Mozart as Prague. More than two centuries after Don Giovanni premiered here, visitors can still experience his music in a setting that captures the atmosphere of the era. The Mozart Dinner at the Grand Hotel Bohemia combines a live opera performance with a three-course dinner in the hotel’s spectacular Boccaccio Hall, one of Prague’s finest historic ballrooms. The concert features leading opera singers accompanied by a string quintet, performing some of Mozart’s best-known arias and duets from The Marriage of Figaro, The Magic Flute, and Don Giovanni. The latter holds a special place in Prague’s history, having premiered at the city’s Estates Theatre in 1787. The performance is designed to be more intimate than a traditional opera concert. Instead of remaining on stage throughout the evening, the singers move through the hall, performing among the audience and making guests feel part of the experience. The evening is divided into three musical performances, with each followed by a course of dinner. Rather than separating the concert from the meal, the format allows the two to complement one another, creating a relaxed pace that encourages guests to enjoy both. The menu draws on...
There are places in Prague where it is easy to forget you are still in the middle of a busy city. The garden of Restaurant Červený Jelen, right in the centre, is once again one of them. In the evening light, it offers a calm summer setting with music, the smell of food from the grill, well-made drinks, and an atmosphere that feels closer to a relaxed seaside bar than a capital city courtyard. Jelení léto continues throughout the summer until 2 September, offering an after-work escape for anyone who wants to slow down for a while, meet friends, or spend an easy summer evening in a different rhythm than the rest of the city. The events take place every Wednesday from 6 pm, with selected Sunday editions also included in the programme. The special Sunday evenings are scheduled for 19 July and 23 August, both starting at 4 pm. Each week has its own programme and mood. Music is part of the concept throughout the season, with DJs and occasional live sets in cooperation with Hitrádio City. Alongside the music, the programme is built around themed evenings focused on drinks. The line-up includes Bacardi (19 July), Peach Spritz evenings...
For many people considering a move abroad, feeling welcome can be just as important as career opportunities or quality of life. While some countries are popular tourist destinations, not all make it easy for newcomers to settle, find work, build friendships and navigate everyday life. That’s the thinking behind a new study from international insurance provider William Russell, which has ranked the world’s most welcoming countries and cities for expats in 2026. Experts crunched six factors, including real expat experiences, migrant population size, foreign-born employment rates, local attitudes towards immigrants, and safety and visa openness, to work out where newcomers can happily build a life. The world’s most welcoming country? Iceland, scoring 8.94 out of 10. The land of fire and ice has the highest foreign-born employment rate in the study, with a whopping 84.2 percent of international residents in work – meaning expats aren’t just tolerated, they’re properly woven into the economy. Luxembourg took second place (more than half its residents were born abroad, the highest share in the world), while New Zealand rounded out the podium. The rest of the top 10 is mostly a parade of wealthy nations like Australia, Switzerland and Ireland, with one glorious outlier:...
Just a short walk from Prague’s Main Railway Station, a café is quietly redefining the idea of sitting down for coffee. The Healthy Longevity Café sits in a carefully designed space filled with greenery, natural light and minimalist furniture. Yet it is more than a café. It is directly connected to a preventive diagnostics centre on the first floor, creating a concept that combines hospitality with science-based prevention and wellness. Alongside coffee and food, the menu includes drinks blended with ingredients such as MCT oil, ghee, chaga and cinnamon, as well as nutritionally balanced lunches developed with longevity-focused principles in mind. Visitors can also head upstairs for preventive diagnostic assessments, lifestyle evaluations and personalised programmes based on detailed biological data. The project is part of the Longevitytech.Fund ecosystem, which invests in companies focused on extending healthy human lifespan. In Prague, the café and diagnostics centre serve as a practical testing ground for these ideas, making advanced preventive diagnostics more accessible in an everyday setting. View this post on Instagram A post shared by Healthy Longevity Café Prague (@healthylongevity.cafe) The preventive diagnostics centre is located on the first floor. There, visitors can undergo a range of preventive assessments...
The Danish retail chain Normal will officially enter the Czech market next month, opening its first two stores in Prague and bringing its distinctive shopping concept to local customers. The retailer has confirmed that its Czech debut will begin on August 12 at Atrium Flora, followed by a second store opening on August 14 at Galerie Butovice. The company says Prague will serve as the starting point for its expansion into the country. Unlike traditional discount retailers, Normal does not rely on temporary sales, promotional campaigns, or loyalty schemes. Instead, the chain focuses on offering internationally recognized brands at stable, competitive prices throughout the year. “We are very happy to begin our expansion into the Czech market with the opening of two stores in Prague,” said CEO Jakob Frölich Maarbjerg. “We believe Czech customers will appreciate our concept, which combines well-known brands, consistently low prices, and a broad product selection.” One of the company’s defining features is the design of its stores. Rather than using conventional aisles, customers follow a maze-like route that leads them through the entire assortment before reaching the checkout. The layout is intended to encourage shoppers to discover products they might otherwise overlook. Normal’s range includes...
For many expats in Prague, Tretter’s is far more than a cocktail bar. Over the years, the brand has grown into a collection of venues known for their atmosphere, elegance, and long-standing place in the city’s social life. Behind the brand is Michael Tretter, one of the most recognized names in Czech hospitality. During a recent conversation, he shared the story behind Tretter’s, its philosophy, and some lesser-known details that help explain its enduring popularity. “Our goal was to create places that leave a lasting impression,” Tretter says. “We wanted our venues to feel as though they had existed for decades—even when they were brand new.” That idea of timelessness has guided the company from the beginning. From interior design and music to lighting and service, every detail is carefully considered to create a sense of character and history. One of the most remarkable parts of the Tretter’s story is the American Bar inside Prague’s Municipal House. Hidden beneath the building’s marble staircase, the venue first opened in 1912 and is considered one of the oldest cocktail bars in Europe. Its original features have largely survived, including artwork by painter Mikoláš Aleš and historical design elements linked to the era...
A new open-air event inspired by Barcelona’s street culture is coming to Prague. Groovy Market Fest will take place on 1 August 2026 in Riegrovy sady, turning the park into a one-day urban market focused on food, design and music. The concept is built around a simple idea: slow down the pace of the city and create a space where people can spend time outdoors without a fixed programme or pressure to move between stages. The organisers describe it as a mix of market, social space and informal cultural gathering. The festival is divided into three main areas. Food Garden will bring street food concepts prepared on site, with an emphasis on simple recipes and fresh ingredients. Palm Street will focus on bakery products, small food producers and craft brands working with local and regional ingredients. The Design Zone will present independent designers, fashion labels and small creative studios with a focus on original production. Music will run throughout the day with DJs and a curated programme designed to support the atmosphere rather than dominate it. A signature drink prepared on site will also be part of the experience. According to co-founder Marek Novák, the goal is not to replicate...
The Czech cocktail scene has earned international recognition after Forbína and Alma were both included in the inaugural Europe’s 50 Best Bars ranking. The prestigious list places Forbína at No. 38 and Alma at No. 25, making them the only Czech venues to appear among the continent’s top 50 bars. The first-ever Europe-focused edition of the World’s 50 Best Bars ranking was unveiled during a ceremony in Amsterdam on June 30. The list was compiled by more than 300 bartenders, bar owners, journalists, and hospitality experts, who evaluated venues based on cocktail quality, creativity, service, atmosphere, and the overall guest experience. Forbína, located opposite Prague’s National Theatre, achieved the recognition less than two years after opening its doors. The bar’s concept blends cocktails with theatrical storytelling, drawing inspiration from famous playwrights, classic stage productions, and the world of theatre itself. Each drink comes with a story that bartenders share with guests, creating an experience that goes beyond the cocktail. Located on V Jirchářích Street, Alma has built an international reputation under bar manager Pavel Sochor, whose team regularly hosts guest shifts featuring some of the world’s leading bartenders. The venue has become known not only for its cocktail menu but...
One of Prague’s best-known summer events is set to return to Kampa this July, bringing together French food, wine, music and culture in the heart of the city. From July 14 to 19, Kampa will once again host the annual French Market, bringing six days of regional food, wine, music and cultural events to the heart of Malá Strana.. Now in its nineteenth edition, the event will feature producers and vendors from across France, offering regional specialties ranging from seafood and cured meats to baked goods and sparkling wines. Organizers say this year’s program will place a particular focus on guest appearances and live performances. Among the most anticipated guests is Ferran Sentís Barcia, a finalist in the World Oyster Opening Championship. Visitors will have the opportunity not only to sample fresh oysters but also to watch demonstrations from one of the most respected oyster-opening specialists working today. Seafood will be joined by a wide selection of traditional French products. Visitors can expect to find Jambon Noir de Bigorre, a premium ham aged for two years in the foothills of the French Pyrenees. The No Stress Bakery stand will present saucisson brioche, a classic specialty from the Lyon region, while...
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