Jun 20, 2025

Scent of Luxury: Chanel Opens Boutique in Prague's Savarin Palace

Cara Stevenson

French fashion powerhouse Chanel has expanded its presence in Czechia with the opening of a new boutique on Na Příkopě.

But unlike its first location in the city, this new store focuses exclusively on fragrances, skincare, and makeup.

Housed in the recently renovated Baroque Savarin Palace, the boutique opened its doors on June 17, offering not only Chanel’s full cosmetics range but also limited editions, sunglasses, small leather goods, and Les Rendez-vous Chanel—an in-store experience where clients can receive personalized makeup, hair, or fragrance consultations.

In an interview with Business of Fashion, Chanel CFO Philippe Blondiaux confirmed that standalone beauty stores are expected to become the brand’s main sales channel within a few years.

This approach allows Chanel to bypass wholesale partners and offer a more controlled, curated customer experience—one that doesn’t involve discounts or seasonal sales, unlike traditional perfumeries.

The boutique is opening just steps away from two of its major retail distributors: Sephora and Douglas, both of which carry Chanel products. Sephora’s flagship store on Na Příkopě opened exactly one year ago, further intensifying competition in the area.

The Savarin Palace, which reopened this February after years of restoration by real estate developer Crestyl, carries deep historical ties.

In the late 19th and early 20th centuries, the building housed the Ethnographic Museum, now part of the National Museum. During the First Republic, it was a prominent social club frequented by leading Czech figures including Ferdinand Peroutka, Hugo Haas, and Jan Werich.

Later, the palace became home to cultural events and even hosted the world’s first black light theatre. After the fall of communism, it was privatized and is now under Crestyl’s ownership.

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