
The Coca-Cola truck is making its way to the Czech Republic and Slovakia this Christmas!
โCoca-Colaโs โThe Real Magic Christmas Experienceโ is coming to over 30 cities in the Czech Republic and 20 in Slovakia.
The theme of the Christmas campaign, โChristmas Always Finds a Wayโ, is based on the idea that โChristmas is an unstoppable force that will find a way through anything to bring back the joy, togetherness, generosity and true magic around the festive season and holiday foodโ.
The trucks, which were first introduced in 1995, will also support the campaign after a hiatus caused by the pandemic. It will also include collaborations with influencers, such as Czech group Mirai, and a competition on the Coca-Cola app to win a trip to the North Pole.
โCoca-Cola trucks have become a popular tradition that brings Christmas magic to Czech and Slovak cities. Christmas always finds a way to bring families, friends and often complete strangers together through magical moments spent together,โ says Mรกria Drotรกrovรก, Coca-Cola brand manager for the Czech Republic and Slovakia.
The roadshow in the Czech Republic will start on 24 November in ฤรกslav and end on 22 December in Stupava. At each stop, there will be an accompanying program with Santa and elves, a Coca-Cola Food Truck with hot Christmas soft punch from FuzeTea and a Coca-Cola Christmas drink with cinnamon and savory snacks.
In Prague, the Christmas truck will be stationed for two daysโDecember 6 and 7 (Friday and Saturday)โat the PVA Letลany exhibition center in the Letลany district.
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The program will always start at 4 p.m., with Santa arriving a half hour later and staying until 6:30 p.m.
As part of the roadshow, Coca-Cola has teamed up with the Czech and Slovak Red Cross.
Proceeds from the sale of food, drink and merchandising at each stop will go to support the non-profit organization Help Trans project, which helps with the mobility of seniors, the disabled or children.
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