Staropramen, the second-biggest brewery in the Czech Republic, will test the sale of a hot beer in winter, according to iRozhlas.cz.
โIt could replace mulled wineโ, said the director of the brewery Zdenek Havlena. The beer is produced in the Pardubice brewery, which the company bought a year ago. According to Havlena, the range of beers in pubs have decreased due to coronavirus. This special hot beer aims to rectify some of this loss.
โWe want to test the product at selected Christmas markets. It is an alternative drink that can complement the classic pre-Christmas svaลรกk and punch,โ he added.
Due to the virus restrictions in the spring, restaurants reduced the range of beers in their operations, in some cases by as much as half. According to Havlena, specials beers will begin to return to the menu when beer consumption rises to pre-pandemic values.
However, โthe company does not plan to narrow its portfolio in the future, which includes import specials Hoegaarden or Leffe.โ
In the future, the company expects an increase in mainly non-alcoholic beers and the so-called beer mixes โ i.e drinks based on radlers (shandy in English) with lemonade flavours.
Despite the coronavirus pandemic slashing Pragueโs beer income by about 15 to 20 per cent, there is still evidence of some growth โ at around one-fifth year-on-year.
-
NEWSLETTER
Subscribe for our daily news