IKEA Is Strengthening Ways to Meet Customers

Even IKEA stores in the Czech Republic continue to be an important business part and IKEA continues to invest in them, there are many new formats which are making this love brand more accessible to customers wherever and whenever they choose, with the range and services they want, at prices they can afford.

Among the latest ones is the transformation of IKEA web fully to English to become more convenient.

IKEA wants to be easily accessible for many people and has decided to make shopping easier also for the expats and other English-speaking people in the Czech Republic. Recently launch of the English version of the IKEA.cz website allows you to shop online and also find inspiration and information about the range and services in English.

IKEA is opening also new IKEA formats in cities or improving the digital experience, making it easier to shop online as well as offering great digital solutions in-store.

Therefore, it added the possibility to order goods in self-service dispensing boxes, which are placed in front of the stores and are accessible 7 days a week, 24 hours a day.

From June 28, customers can order goods to IKEA boxes in Prague-Zličín, later on, will be open also in Prague-Černý Most and Brno store. The main advantage is the ability to pick up goods conveniently regardless of the time. During the running pandemic, it is also a safe contactless solution, as there is no need for personal handover.

Moreover, IKEA aims to open a Planning studio in Westfield Chodov. In the middle of July will open door to offer you personalized one-on-one advice, where you can plan and order complex range from home furnishing specialists on solutions for kitchen, bedroom, storage, bathroom, and other interior needs.

Home furnishing consultancy and service will be offered also to B2B clients for arranging their offices, cafes etc. This format is totally new in the region of the Czech Republic, Hungary, and Slovakia and follows solutions already placed for example in Copenhagen, Manhattan, London, or Moscow.

As another affordable and accessible way how to get your favorite furniture to your home and save money for transport to the store within your time is using one of the non-branded picks up points in regions – Hradec Králové, Olomouc, Zlín, Liberec, České Budějovice, Plzeň, Karviná, Frýdek Místek, Havířov, Třinec.

IKEA has started to build this network one year ago and still is investing to open more points. Pick-up Points make it easy for you to choose where and when you want to collect your purchases. Bringing home your products yourself is a convenient and affordable alternative to home delivery.

IKEA is also heavily working on a new shoppable app which should be launch this year.

Editorial tip: IKEA Place app

Spark your ideas to create a better life at home. IKEA Place lets you virtually place true-to-scale 3D models in your very own space.

Combining the latest AR technology and IKEA’s smart home solutions you can experience IKEA like never before. Furnish a whole room in just one tap or find the perfect product by searching with your camera.