Lidl Introduces Ham That Fits Perfectly into a… Rohlík

A new product from Lidl promises to simplify snack preparation.

The Ham on a Rohlík, shaped to fit perfectly into a standard roll, eliminates the need for slicing or trimming. The product, launched on the Czech market, is made by MP Krásno, a meat producer from Valašské Meziříčí.

For parents, preparing school snacks is a daily routine, and ham rolls are a common choice. Lidl’s new approach aims to make this process even easier.

“We created theHam on a Roll based on an idea from our purchasing department. We wanted something original that would also fill a gap in the market, as no other manufacturer offers ham specifically tailored to fit a roll,” said Eliška Froschová Stehlíková, Lidl spokesperson.

However, some customers have voiced concerns about the ham’s composition. The current version contains 80% pork, which some social media users feel is too low.

They have suggested introducing a higher meat content or an alternative version under Lidl’s Pure line, which avoids preservatives, phosphates, artificial colors, and flavor enhancers.

Lidl May Expand the Product Line

Lidl has confirmed that theHam on a Roll is currently in a trial phase.

“We will evaluate customer interest and may expand the range to include different types of meat,” Froschová Stehlíková added. She also emphasized that the ham meets Lidl’s premium quality standards.

The product has been available in Lidl stores since March, with a price tag of 22.90 CZK.

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