Online Grocer Rohlik Expands in Germany

Online grocery delivery business Rohlik Group said on Tuesday it has expanded its German business to the Rhine-Main region including Frankfurt and plans to add Hamburg, Cologne and other cities within two years to become the German market leader.

“Aiming for a turnover of 1.2 billion euros in 2024, (Rohlik’s German brand) Knuspr.de is aiming to be number one in the growing e-grocery market in Germany with 30% market share,” the company said in a statement.

Rohlik, set up by Czech businessman Tomáš Čupr in 2014, was valued at 1 billion euros in a funding round last year, and had revenue of over 300 million euros in 2020.

It has operations in the Czech Republic, Hungary, Austria and Germany and plans to launch in Romania, Italy and Spain this year.

It expanded to Munich under the Knuspr.de brand in August 2021 and now has 40,000 German customers and 3,000 orders per day, it said.

About Rohlik

Founded in 2014 in the Czech Republic, Rohlik Group is one of Europe’s leading online grocery delivery services. Already active in the Czech Republic (Rohlik.cz), Hungary (Kifli.hu), Austria (Gurkerl.at) and Germany (Knuspr.de) it is launching in Romania, Italy and Spain in 2022 under the Sezamo brand for these three countries.

Rohlik can offer a 15-minute delivery window with delivery as soon as within 90 minutes of placing an order in some countries.

By owning its end-to-end operations, including having all technology in-house, customers are provided with a superior shopping experience including delivery of the freshest food from local farmers and artisans, as well as a broad supermarket selection and its own private label brands.

The company is growing rapidly and raised EUR 290 million in 2021, attaining unicorn status. Group turnover exceeded €300 million in 2020.