Penny Market Offers Discounts on Silicone Implants to Fight Breast Cancer

Penny Market’s latest advertisement has turned heads across Prague, particularly in Modřany, where its billboard offering free silicone breast implants has stirred considerable attention.

This unusual promotion is part of a broader campaign to raise awareness about breast cancer while providing tangible benefits to the public.

The marketing campaign offers a discount of up to CZK 100,000 on breast implants, as well as free purchases of up to 10,000 crowns, provided customers meet the competition’s criteria.

Penny Market spokesperson Kamila Kottnauerová confirmed that five winners will receive free plastic surgery as part of the promotion.

But the store’s initiative goes beyond mere sales tactics. Penny Market has partnered with a breast cancer prevention campaign, seeking to inform the public about the importance of early detection.

In addition to the discounts, Penny Market is offering free breast ultrasound examinations to women who may not have access to them through their insurance. Any woman who books an appointment at the Smíchov Health Center in Prague by the end of January and completes the exam by June 30, 2025, will receive the service at no cost.

The response to the campaign has been overwhelming. Within the first day, the available slots for the free breast exams were booked up for the next eight months. Kottnauerová confirmed the high demand: “The event launched earlier this week, and there was a great deal of interest right from the start. We’re not finished yet—we’re actively seeking additional clinics to provide these exams.”

Alongside the free exams, Penny Market has also launched a public information campaign. Their website now features guides on breast self-examinations, encouraging women to check for signs of potential health issues.

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