On Monday, March 23, the 13th annual Prague Bar Show will take place at the Křižík Pavilions in Holešovice.

As Central Europe’s premier B2B event for the beverage and gastronomy industry, it brings together exhibitors, distributors, and catering operators under one roof.

This year, the show expects more than 4,500 professional visitors, over 120 exhibitors, 600 brands, and 22 lectures and panel discussions across 7,000 square meters.

The Prague Bar Show is not a festival or a traditional trade fair.

“We’ve created a platform where the industry can openly discuss what truly matters—margins, legislation, trends, challenges, and opportunities,” says Martin Kraut, founder and organizer. The event also serves as a gateway to the Central and Eastern European market, attracting companies from Germany, Denmark, Austria, Poland, Hungary, Slovakia, and Italy.

The program is divided into four thematic blocks: Business and Operations, Beverages and Categories, People and Culture, and AI and Technology.

Among the highlights, a key debate titled “Craft Beer 2026: Is the boom over?” will examine the slowdown in the craft beer segment, price caps, and operational realities, followed by a panel on non-alcoholic beer as a growing market opportunity.

 

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Other sessions focus on practical business issues, from hotel bar profitability to distribution in Germany and new tipping regulations. Emerging categories such as kombucha, cider, low-ABV drinks, and spritz will also be examined for their potential.

Technology and AI in gastronomy will be explored in dedicated sessions, with practical demonstrations of AI in marketing and operations, alongside discussions of automation’s limitations.

Wine, coffee, and tea remain central to the program, including masterclasses on sparkling wine production and debates on specialty coffee and tea as profitable categories. The craft of bartending is highlighted through panels on modern techniques, behind-the-scenes realities, women in gastronomy, and mental health in the industry, with the Green Doors organization introducing its Meaningful Coffee project for workers with mental illness.

Since its inception, the Prague Bar Show has been strictly professional. Attendees include owners, managers, bartenders, sommeliers, baristas, buyers, and distributors—those who make decisions for bars, restaurants, and hotels.

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