Prague City Tourism (PCT) has launched a new online educational campaign aimed at foreign visitors.

Titled Enjoy Respect Prague, the campaign seeks to educate tourists about local rules, responsible behavior, and how to avoid illegal or unofficial services in the city.

The campaign delivers its message through a series of short, humorous video clips. These videos explain how visitors can explore the city respectfully, without disturbing daily life for the city’s over one million residents.

“We want tourists in Prague to feel welcome, but at the same time understand that they’re moving through a living city where people work, live, and raise children,” said Jana Adamcová, Vice Chairwoman of the PCT Board of Directors. “Our goal is for tourists and locals to share public space considerately. That’s why we created the ‘Ten Commandments’ for visitors.”

The online rollout builds on the existing outdoor campaign, now in its third year, visible at Prague Airport and across the city center.

The campaign touches on key topics such as observing quiet hours at night, avoiding graffiti or damage to historical monuments, and using licensed city guides.

Tourists are also encouraged to explore non-touristy neighborhoods like Holešovice, Karlín, and Vinohrady, use public transport, and support local businesses by purchasing Czech-made products and specialties.

Another important theme is animal protection. The campaign warns against illegal street offers where tourists pay to pose for photos with exotic animals, a practice described as both unethical and illegal.

The initiative is part of a broader strategy by Prague to promote sustainable tourism, following guidelines from the United Nations World Tourism Organization (UN Tourism). Like other European capitals, Prague is shifting towards “slow tourism”, focusing on quality over quantity.

In recent years, the city has intensified efforts to combat overtourism and alcohol-fueled party tourism. Measures have included banning organized pub crawls and targeting marketing campaigns at travelers aged 35 and over, a group viewed as more interested in cultural and historical experiences.

Tourists can find the full Ten Commandments for Visitors and additional information on the city’s official tourism website.

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