Prague Expects Over 100,000 Tourists for New Year Celebrations

Prague is gearing up for a surge of tourists this New Year’s Eve, with at least 100,000 visitors expected to arrive in the city on December 31 and January 1.

These travelers will include both Czechs and international tourists, mainly from Germany, Poland, Austria, Italy, Spain, the UK, the USA, and several Asian countries. This figure marks a 10% increase compared to last year.

The projection comes from Prague City Tourism, the city’s tourism development agency, and is supported by data from the Czech Hotel and Restaurant Association.

According to their findings, the city’s hotels, hostels, and other accommodations are already 85% booked for the upcoming festive period.

In December 2023, Prague welcomed 709,607 domestic and international visitors. This year, the number is expected to rise to 750,000, solidifying Prague’s position as a key travel destination during the holiday season.

Changing Tourism Trends

Prague has historically been a favored destination for Russian tourists during December and January. However, following the Czech Republic’s decision to suspend tourist visas for Russian nationals due to the war in Ukraine, the flow of Russian travelers has significantly diminished.

This gap has been filled by increased visitors from the United States, neighboring European countries, and domestic travelers.

The city’s efforts to reposition itself in the tourism market have led to a notable shift in visitor demographics.

Targeted campaigns have attracted wealthier tourists who prioritize high-quality services, contributing significantly to the local economy.

Foreign tourists spent 40% more in Prague in 2023 than they did in pre-Covid 2019, a clear indicator of this trend.

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