Primark to Open Second Prague Location at Metropol Zličín

The popular Irish retailer Primark has announced plans to open its second store in Prague.

The new location will be at the Metropol Zličín shopping center, situated next to the Zličín metro station. The news was confirmed in a company press release.

The new store will cover an area of 2,800 square meters and is set to open in winter 2024, although the exact date has not been disclosed. This expansion will create 140 new jobs.

This will be Primark’s third physical store in the Czech Republic. The first store opened in the summer of 2021 on Wenceslas Square, within the Flow Building shopping and office center.

The second store followed in autumn 2022 in Brno, which also drew a large number of excited shoppers.

Despite the company’s growth in locations, Primark’s financial report for the last fiscal year, ending on August 31, 2023, revealed a loss of 4.2 million crowns. This is a notable decline compared to the previous year’s profit of 80.8 million crowns.

However, the company’s revenue increased by 62 percent year-on-year, reaching 1.65 billion crowns.

Primark attributed the drop in profit to rising costs in materials, logistics, and payroll, which the company chose not to pass on to customers despite inflationary pressures.

Currently, the company operates 432 stores across 16 countries, with plans for further expansion.

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