Record-Breaking Start to 2024: Twenty New Brands Launched in Czechia

Premium and luxury brands, primarily targeting Prague’s high street, lead the way. Health and Beauty and F&B come to the fore this year.

Twenty brands debuted on the Czech retail market between January and the end of June, the highest ever recorded in the first six months of a year.

The biggest categories were Health and Beauty (six brands) and F&B (five brands). All but one of the new brands opened in Prague, the other setting up shop in an outlet centre in the Moravian town of Hatě.

Balmain Hair Couture, Parfums Christian Dior, and Le Labo – the only new entrants in the luxury segment – were the most noteworthy arrivals on the Czech market in the first half of the year. They were joined in the cosmetics section by Sister’s Aroma from Ukraine and Spa Ceylon from Sri Lanka.

F&B chains opening here were Slovak fast food company Amerikanos, Ukraine’s fine-dining Nai, The Box Donut from Hungary, Turkish confectioner Malatya Pazari, and bubble tea vendor Makamaka, which replaced Taiwan’s Chatime on the local market.

The most eagerly awaited F&B launch this year is undeniably the US fast food brand Five Guys, which is expected to open its first branch in the newly opened Máj shopping centre on Národní Avenue in Prague.

Its counterpoint, offering a range of healthy meals and salads, will be dean&david, which will also be setting up its first location in the Máj shopping centre, but will face competition later this year from SKA, the Georgia-based healthy snack chain operating out of the Quadrio shopping centre next door. Before that, SKA is opening its first branch in Kaprova Street in Prague.

Fashion brands have been underrepresented so far. Premium Italian fashion brand Bikkembergs and France’s Danyberd have now entered the Czech market.

In the Accessories sector, Eyerim – the Slovak eyewear brand – has opened its first shop in Karlín. In Electronics, there are two new brands: MIA Dynamics (American electric scooters) and DJI, which opened its first flagship DJI drone shop in Masaryčka. IEM Spa, the Slovak beauty clinic, has also opened its first branch in this office development.

In the Leisure and Entertainment segment, Europa Experience – part of a network of visitor centres offering young people and adults a unique insight into the workings of the European Union – opened in Palác Dunaj in Prague.

Westfield Chodov now has a branch of the TUI travel agency. Furniture is represented by Spain’s Kave Home, bathroom accessories by the premium Austrian brand Vossen.

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