Rolls-Royce Motor Cars Prague has officially opened a new showroom in Strašnice.

The showroom has not only undergone an architectural transformation but has also been significantly expanded to better showcase Rolls-Royce’s exclusive portfolio.

The new facility is not only bigger but also features striking design elements inspired by the brand’s legacy.

The entrance, for example, is modeled after the famous Rolls-Royce radiator grille, giving the building a unique, recognizable look.

The showroom is located in Prague’s Strašnice district on Průběžná Street. The expanded space now includes the Cabinet of Curiosities, which showcases various rare objects linked to the brand’s history. The Atelier room displays the finest materials used in Rolls-Royce vehicles, from premium fabrics to high-quality lambswool.

Pavel Kalouš, Brand Manager of Rolls-Royce Motor Cars Prague, described the updated showroom: “The new space provides an experience that allows customers to explore luxury in a personal way. It’s an ideal setting for helping clients design their own custom car.”

Boris Weletzky, Regional Director for Rolls-Royce Motor Cars in the UK, Europe, and Central Asia, also attended the opening. He spoke about the long tradition of Rolls-Royce in setting standards for luxury:

“For more than 120 years, Rolls-Royce has set new standards for luxury. This showroom brings visitors closer to what the brand represents. I would like to thank Karl, Paul, and the team for their hard work in meeting the high expectations of our clients.”

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