Sir Hotels Arrives in Prague – A Boutique Stay With a View of the Dancing House

The renowned Amsterdam-based hotel chain Sir Hotels has officially entered the Czech market, unveiling its first location in Prague on Monday.

The new hotel, situated in a historic building on Náplavní Street near the Dancing House, features 76 designed rooms spread across five floors.

Beyond its accommodation, Sir Prague offers guests an array of amenities, including a bar, a fully equipped gym, and a tower suite designed for guests seeking an exceptional stay.

The hotel also boasts a multifunctional library and a courtyard, enhancing the leisure experience.

A major highlight of the hotel is Seven North, a renowned Vienna-based restaurant making its Czech debut. This dining concept is known for its Mediterranean-inspired cuisine.

“Prague is a city with a soul unlike any other, and we are thrilled to become part of its vibrant hospitality scene,” said Christine Vespermann, CEO of Sir Prague.

The boutique hotel collection, founded in Amsterdam 12 years ago, has already established locations in Berlin and Barcelona, with further expansions planned for London and beyond.

The Prague location is housed in a neo-Renaissance building dating back to 1884, meticulously renovated to preserve its architectural heritage. The hotel’s interior design, created by renowned British designer Linda Boronkay, takes inspiration from Prague’s rich cultural and artistic history.

A Competitive Prague Hotel Market

The opening of Sir Prague is part of a broader wave of developments in the city’s hotel sector. At the end of March, the renovated InterContinental Prague is set to reopen as Fairmont Golden Prague after a four-year, multi-billion-crown renovation.

The R2G investment group, led by Oldřich Šlemr, Pavel Baudiš, and Eduard Kučera, acquired the hotel in 2018 for nearly six billion CZK and has since invested a total of ten billion CZK in its transformation. The revamped Fairmont Golden Prague will offer 320 rooms, apartments, and serviced residences.

Meanwhile, Prague’s luxury hotel market continues to evolve, with several major properties changing ownership.

Last year, the largest hotel in the Czech Republic, the Hilton Prague, was sold to Renáta Kellnerová, the country’s richest woman, for an estimated 300 million euros (7.5 billion CZK).

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