VIDEO: Prague Shoppers Clash Over Discount Umbrellas at Lidl

This weekend, a shopping frenzy erupted at a Lidl store in Prague’s Štěrboholy district, turning the supermarket into a battleground.

Shoppers clashed over a batch of umbrellas sold at an extremely low price, leading to chaos that only ended with police intervention.

The situation spiraled out of control when Lidl introduced new stock, including umbrellas priced at just a few crowns.

Customers began grabbing at boxes before they even hit the shelves, leading to a physical struggle. A viral video circulating on social media captures the moment when shoppers tugged fiercely at the merchandise, with some pulling so hard they nearly fell over.

A Lidl employee desperately attempted to restore order, shouting “Enough!”, but her pleas went ignored as the fight escalated. The situation became so intense that store security was forced to intervene.

Ti lidi se v tom Lidl outletu jednou navzájem pozabíjejí.🤦‍♀️ pic.twitter.com/cWMSAM1yYG

— Barbora Mercury 🇨🇿✌️🇪🇺 (@MercuryBarbora) March 26, 2025

Lidl Responds with New Security Measures

Following the incident, Lidl issued a statement addressing the brawl. “We take the safety of our customers and employees seriously. We have already implemented measures to prevent similar situations, including increasing security on high-traffic days and limiting the number of items each customer can purchase,” said Lidl spokesperson Eliška Froschová Stehlíková.

The company insists that this was an isolated event and believes the new precautions will prevent future disruptions.

“At this moment, we are not aware of any similar incidents occurring again. If customers witness any situation that poses a safety risk, we strongly advise them to report it to security or contact the Czech Police,” the spokesperson told iDnes.cz.

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