Prague’s Plan for Tourists: Culture, Respect, and Sustainability

Prague aims to become a prime destination for cultured visitors over the next three years.

Tourism in Prague is on the rise. Last year, 7.4 million tourists visited the city, a 24% increase from the previous year. Germans were the most frequent visitors, followed by Americans and the British.

City councillors have approved the “Respect Prague” strategy for 2024 to 2027. The goal is to maintain the quality of life for residents while supporting tourism.

“I believe this strategy will economically support Prague’s entrepreneurs and enrich local culture,” said Jiří Pospíšil, Deputy Mayor of Prague for Culture.

The strategy document still needs approval from city representatives. It aims to preserve Prague’s environment and cultural heritage while leveraging the economic benefits of tourism.

Prague City Tourism (PCT) will support the strategy through various projects. One such project is a new app called “My Prague,” set to launch soon. The app will manage tourist flow and raise awareness about respectful behavior in Prague.

Additionally, PCT plans to create a card for Congress tourists and further develop the Prague Visitor Pass.

Guide services will be enhanced, and new tourist infrastructure will be developed outside the city center. Marketing campaigns are also planned to promote pilgrimage tourism and unify the tourism industry.

About MyPrague

The mobile application offers an easier orientation in Prague, particularly when searching for individual locations or institutions for their everyday needs.

Apart from offices, healthcare facilities, free parking spots, playgrounds and parks, the application also includes lists of public toilets, waste collection yards, municipal police offices or information obtained from traffic cameras.

The application also provides information about cultural events and offers important notifications and news from the Prague City Hall.

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