From Prague to Prachovské Skály: Apple’s Czech Filming Locations for the iPhone 16

Apple’s latest commercial for the iPhone 16 Pro has once again highlighted the Czech Republic’s captivating scenery, even though the tech giant has yet to open an official store in the country.

The ad, which showcases the new flagship phone, features an intriguing mix of Prague’s urban landscape and the natural beauty of the Czech countryside.

In contrast to previous ads where the Czech setting was immediately apparent, this time it takes about a minute before viewers can clearly recognize the first location.

The initial scene is particularly familiar to residents and regular visitors of Prague. It features the escalator shaft at Jiřího z Poděbrad station, recently renovated to eliminate advertising space.

The old escalators visible in the commercial were replaced by new ones in January 2023, indicating the footage was likely shot before this upgrade.

The ad then shifts to a historic metro train carriage, specifically the Soviet-era 81-71 type. This model was phased out in Prague fifteen years ago and was last used on the B line before being replaced by the modern 81-71M trains.

Apple’s commercial doesn’t limit itself to Prague. It also showcases one of the Czech Republic’s natural wonders: the Prachovské Skály. The footage highlights the Imperial Passage, a ravine named after Emperor Francis I, characterized by its vertical rock walls.

The final scenes return to Prague, near the Nusle Bridge. The ad creatively transitions from the roof of the Congress Centre to the Smetana Hall in the Municipal House.

The commercial concludes with a final shot that’s challenging to pinpoint, leaving viewers guessing about its exact location…

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