Mid-Term Rentals: A Growing Trend in the Real Estate Market. What Does Prague Offer?

In recent years, mid-term rentals have gained significant traction, particularly among corporate clients and international tenants.

This trend is part of the flexible living concept, which enables individuals to live temporarily in various cities and countries without long-term commitments.

The rise in demand for mid-term rentals reflects a shift in the housing market, providing a practical solution for business travelers, remote workers, freelancers, and students. In cities like Prague, however, this segment is still developing and has yet to fully match the range of options available in other European metropolises. Despite its growing popularity, mid-term rental options remain limited in Prague, where short-term rentals and long-term contracts dominate the market.

What is Mid-Term Rental and Why Is It Attractive?

Mid-term rental refers to leases that last anywhere from 30 days to 12 months. This type of rental is particularly suitable for people visiting Prague for work assignments, internships, or corporate projects. For tenants like international employees, freelancers, and students, the need for fully furnished, comfortable accommodation is crucial. Mid-term rentals provide a cost-effective alternative to expensive hotel stays while offering the convenience and quality not always available in short-term vacation rentals, which are often designed with tourists in mind.

Prague’s mid-term rental market, though in demand, is still underdeveloped. Most rental services in the city cater either to short-term tourists or long-term residents, leaving mid-term renters with fewer options. This creates a gap in the market, where quality service and reliable offerings are hard to find.

Why Airbnb and Similar Platforms Are Not Optimal for Longer Stays

While Airbnb and other similar platforms offer an alternative for short-term stays, they are not always the best option for people looking for accommodation over a more extended period. Let’s take, for instance, a business traveler arriving in Prague for a month and a half.

Hotels, though known for their high-quality service, are often too expensive for long stays and lack the space and privacy necessary for a comfortable extended stay. Living in a 20-square-meter hotel room for weeks is far from ideal. On the other hand, platforms like Airbnb often cater to short-term tourists, with properties located in noisy tourist districts. This makes them less suitable for people seeking quiet, longer-term accommodation. Additionally, there can be a mismatch between advertised and actual conditions, leaving renters dissatisfied with the quality and amenities of their rental.

While Prague has a well-developed long-term rental market, finding mid-term housing can be challenging. Most landlords prefer long-term contracts, leaving a gap in the market for those needing accommodation for a shorter duration.

Enter Blueground: A Global Leader in Mid-Term Rentals Expands to Prague

Blueground, a well-established international player in the mid-term rental market, recently made its debut in Prague. Already operating successfully in major European cities like Paris, Berlin, and Vienna, Blueground has earned its reputation as a global leader in corporate housing. The company aims to bring its high service standards to Prague, offering tenants the convenience, quality, and reliability that they expect.

Blueground stands out for its innovative approach to rental housing, offering fully furnished, thoughtfully designed apartments for stays of one month or longer. Operating in key cities worldwide, its mission is to provide a seamless and flexible living experience for business travelers, remote workers, and anyone in need of temporary housing. Blueground’s arrival in Prague is an exciting development, opening up new possibilities for the Czech rental market.

A Focus on Comfort and Convenience

Mid-term rentals bridge the gap by offering fully furnished, high-quality apartments with the convenience of a home-like environment. Tenants can enjoy professionally managed apartments equipped with everything from high-speed internet and smart TVs to dedicated workspaces. Blueground provides an enhanced living experience, with a focus on comfort, convenience, and international service standards.

Blueground’s Prague properties include fully furnished apartments with modern design and all essential amenities. These accommodations meet the highest standards, offering tenants a comfortable work-from-home setup, high-speed internet, and smart home features. For corporate clients and international tenants, multilingual support is available, ensuring that any issues or concerns are resolved quickly and efficiently.

The Blueground Guest App: Enhancing the Tenant Experience

Blueground offers more than just a rental—it offers a service. The company’s innovative Guest App allows tenants to manage their entire stay, from booking to requesting services like cleaning or additional amenities. Through the app, tenants can request repairs, get extra towels or keys, and receive real-time updates on their requests. Problems like equipment malfunctions or maintenance needs can be reported directly through the app, with a guaranteed response within 24 hours. This digital solution ensures a hassle-free living experience, unlike traditional rentals where communication with landlords can be slow and unstructured.

In addition to these services, Blueground is continually improving the app’s functionality by adding new partner services. For example, tenants can access discount codes for parking spaces, conference room bookings, or fitness club memberships at competitive rates. This enhances the convenience of mid-term living, offering added value through exclusive services that make life in a new city more enjoyable and affordable.

The Future of Mid-Term Rentals in Prague: A Vision from Blueground’s Leadership

Vladimir Serebrennikov, Managing Director of Blueground Prague, emphasized the company’s vision for the Czech market: “We recently launched Blueground in Prague and are already seeing positive feedback from clients and strong interest from corporate companies looking to partner with us. What we offer is more than just an apartment; we offer a service. Our goal is to make our guests feel at home by providing them  with a seamless living experience”

Blueground caters primarily to corporate clients visiting Prague for business, as well as digital nomads, Erasmus students, and individuals needing temporary housing while waiting for long-term options. The company offers apartments of various sizes, from compact 1-bedroom units to spacious 3-bedroom homes, located in different neighborhoods across Prague. Regardless of the budget, tenants can expect the highest standards in both the apartments and the support services provided during their stay.

Blueground is actively working on expanding its portfolio in Prague, planning to renovate and rebrand over 100 apartments by the end of the year. This will not only provide more options for renters but also allow the company to cover new areas of the city. Prospective tenants can explore the first available properties on the Blueground website, where the current offerings range from modern flats in the trendy Holešovice district to beautifully restored historical apartments in Vršovice, capturing the charm of old Prague.

With plans to add more apartments and expand its service offering, Blueground aims to become the leading provider of mid-term housing in the Czech Republic, offering tenants an unparalleled living experience with international standards of comfort and service.

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