Germany’s Getting Its First Taco Bell – Could Czechia Be Next?

Fast food lovers, get ready – Taco Bell is making its way to Europe, and Germany will be the first to get a taste.

This summer, the iconic Mexican-inspired chain will open its first branch in Berlin, bringing some serious competition to the likes of McDonald’s, Burger King, and KFC.

And with plans to expand to five more countries, could the Czech Republic be next in line?

Tacos Over Burgers?

The buzz about Taco Bell’s European expansion first hit the news last spring, with an initial launch set for summer 2024. However, IS-Holding – the franchise rights holder – decided to push the opening to the summer of 2025. The goal? To roll out up to 150 locations across Germany by the end of 2029.

This isn’t just about tacos and burritos – Taco Bell’s entry marks a shake-up in the fast-food scene. While traditional burger joints dominate, Taco Bell offers something different: bold flavours and classic Mexican favourites like burritos, quesadillas, nachos, and, of course, their signature tacos.

Expansion Beyond Germany

Germany isn’t the only country in Taco Bell’s sights. IS-Holding has confirmed plans to expand to five additional European markets. Although the full list hasn’t been announced, the Czech Republic is a potential candidate. With Prague’s love for diverse street food and international flavours, a Taco Bell could fit right in.

Since its founding in 1962, Taco Bell has grown into a global fast-food powerhouse with over 7,000 locations worldwide. While not a direct competitor to McDonald’s or Burger King, its focus on Mexican cuisine carves out a unique niche.

Nothing is official yet, but if Taco Bell’s European expansion picks up steam, Czech fans of Mexican food might not have to wait long. Until then, it’s worth keeping an eye on Berlin – and maybe planning a summer trip across the border for a Crunch wrap Supreme!

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