A new beer-focused gastro concept has arrived in Prague, where the family brewery Bernard has opened its first Bernard Brewhouse venue.

The pilot location operates in Vinohrady, introducing what the brewery describes as an urban format combining its beers with contemporary dining and design.

Unlike a traditional pub, the space is presented as a broader hospitality concept. Beer, food, interior design and visual presentation are meant to work together rather than separately.

Custom glassware, tailored food pairings and the overall layout are intended to make the visit feel structured around experience, not just consumption.

The kitchen plays a central role. The menu is built to match specific beer profiles, with ingredients selected to highlight flavor rather than dominate it. The brewery says the goal is balance between Czech beer tradition and current dining expectations.

Technology also forms part of the project. One feature allows images or patterns to be printed directly onto beer foam using specialized equipment. Additional interactive elements are expected as the concept develops.

According to franchise manager Aleš Pavlík, the intention is to create a place where guests feel comfortable staying longer, not simply stopping for a quick drink. He says attention to detail — from serving style to spatial design — is meant to encourage repeat visits.

The Brewhouse format is part of a wider brand strategy aimed at cities. It operates under a “soft franchise” approach: venues follow the brewery’s philosophy and product focus but retain flexibility in local identity.

The company already runs other formats under its label, including Bernard Pub and Bernard Bar locations.

Another Prague site is in preparation, and expansion to other Czech cities is under consideration. The project signals how a long-established Czech brewery is adapting its presentation to changing urban habits while keeping beer as the central product.

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