The Business of Glamping and the Rise of Cottagecore in Czechia
Glamping is a combination of two words, glamour and camping, it’s in essence, luxury camping. Glamping has been on the rise in recent years, especially following the Covid pandemic, and a whole (profitable) business has developed around it. People now expect more from their stay. They don’t just want a holiday, but an experience where the space, natural setting and overall ambience are truly integrated. Indeed, according to FoxBusiness, the reason for the rise of glamping is multi-dimensional. Firstly, Millennials are now turning into parents, and unlike older generations many expect certain amenities when camping. This can manifest in the form of wi-fi, hot showers, electricity, etc. Furthermore, there is a lot of diversity in pricing, with both low-priced and high-priced accommodations on offer, meaning there’s something for everyone. Similarly, to glamping, an internet aesthetic called cottagecore has been gaining a great deal of traction on social media since late 2020. Emerging after the lockdowns, the cottagecore aesthetic romanticizes traditional rural dwellings and escapism. Images are filled with foraged mushrooms, terrariums, brooks, snails and woodlands, which are much reminiscent of the Czech countryside. One example of this booming industry is the Amazing Places platform, which promotes glamping homes in...
