Travel

Prague Event Promotes Sardinia as a Year-Round Travel Destination

Prague hosted a European tourism workshop focused on promoting Sardinia to international travel markets, bringing together tour operators and buyers from across the continent. The event, organized by the tour operator Sardegna Travel, aimed to strengthen cooperation between Sardinian tourism businesses and European partners while positioning the island as a destination beyond the traditional summer season. The gathering marked the fourth edition of the initiative and drew tourism professionals from several countries, including Denmark, Sweden, Bulgaria, Poland, Romania, Slovakia, the Czech Republic, and Italy. Representatives of Sardinian tourism businesses also attended, meeting directly with travel buyers and agencies interested in expanding their offerings in the Mediterranean destination. Organizers said the goal was to support direct business relationships between tourism providers on the island and international travel partners. By facilitating these contacts, the workshop sought to encourage travel to Sardinia throughout the year rather than concentrating visits during the peak summer months. The event took place under the patronage of several institutions, including the Italian Embassy in Prague, the Italian-Czech Chamber of Commerce, the Italian Cultural Institute in Prague, and the Autonomous Region of Sardinia. Regional authorities included the workshop in their official program dedicated to promoting tourism on the island....

by Prague Morning Mar 06, 2026

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