With December approaching, Coca-Cola is preparing to roll out one of its most recognizable traditions: the Christmas truck tour.

The company confirmed that the red truck will travel through Czechia and Slovakia from December 10 to 17, 2025, with multiple stops including Prague.

Although the truck itself remains the main attraction, each stop will feature a small festive zone where visitors can try classic holiday food and warm drinks. Organizers are setting up tents around the parking area so guests can enjoy a short program without needing tickets or reservations.

Children and adults will have the chance to meet Santa Claus, join light-hearted competitions for small prizes, and take photos in front of the illuminated truck. Seasonal music will play throughout the event, keeping the atmosphere close to the brand’s well-known holiday commercials.

Tour Dates in Czechia

• December 10 – Prague, Westfield Černý Most
• December 11 – Prague, SK Slavia Eden
• December 12 – Prague, Westfield Chodov
• December 13–14 – Pec pod Sněžkou
• December 15 – Mikulov
• December 17 – Frýdek-Místek

This year’s campaign carries the theme “Let the Magical Christmas Ring,” centered on a bell that symbolizes people gathering around the table during the holidays.

The bell motif appears across the company’s communication and is also part of an updated version of the classic “Holidays Are Coming” commercial — re-imagined through a mix of human creativity and AI-assisted production.

According to Kateřina Třísková, Marketing Manager for Coca-Cola in the Czech Republic and Slovakia, the bell was chosen because it evokes a simple but familiar moment: “everyone recognizes the sound as something that opens Christmas Eve.”

The tour has a charitable element as well. Coca-Cola will donate proceeds from refreshments and small Christmas merchandise sold at the truck to the Red Cross. Together with Tesco and visitors, the company expects to contribute at least one million CZK to the organization this season.

The holiday campaign also includes a consumer competition tied to limited Christmas editions of Coca-Cola, Coca-Cola Zero, Fanta, Sprite, and Kinley. Participants can enter to win several prizes, including a trip for two to an ice hotel in Kiruna, Sweden, or special Christmas-themed collectibles such as a Coca-Cola Lego truck or decorative bells.

To reach a wider audience, the brand is combining outdoor advertising, influencer collaborations, and short online videos featuring Mirai, Mikýř, and Vojta Kotek.

More info here

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