Three out of every four Czechs are dissatisfied with the food choices at supermarkets.

Their discontent is primarily focused on the product’s quality, expensive prices, or a lack of supply on the shelves.

Two-thirds of Czechs are ready to spend up to 50% more for higher-quality goods.

According to an Ipsos for Meriton study, half of the Czechs polled were surprised that the food quality in supermarkets did not match the high price. A quarter of them complained about a dearth of higher-quality food, and one in every six wished for a more diverse variety of healthy foods.

87 percent of Czechs are more concerned about food quality than they were five years ago. As a result, artisanal goods and locally produced vegetables are becoming increasingly popular.

Almost 70% of individuals think about the provenance of their food imports. When it comes to higher-quality and healthier meals, they prioritize composition (60%), price (45%), and nation of origin (41%).

Czechs also read the ingredients of the food they buy in most cases. Only one-third of respondents were not interested in them.

Seven out of ten respondents are willing to reach deeper into their wallets for higher-quality food; two-thirds would even pay up to fifty percent more. Five percent would even pay double.

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