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International drugstores, fashion retailers, discount chains and restaurant concepts are preparing to open their first locations in Czechia, adding new competition for established players.
Here are some of the biggest brands expected to enter the Czech market.
Müller
German retailer Müller is preparing to launch in the Czech Republic. The company has already established a Czech branch and website, although it has not yet announced the opening date of its first store.
Unlike traditional drugstores, Müller combines cosmetics and personal care products with toys, stationery, household goods, pet supplies and organic food.
The chain operates nearly 1,000 stores across nine European countries and will compete with established Czech market leaders such as dm, Rossmann and Teta.
Krispy Kreme
American doughnut chain Krispy Kreme is reportedly searching for a location in central Prague and could open its first Czech store soon.
Founded in North Carolina in 1937, the company became famous worldwide for its Original Glazed doughnuts and stores where customers can watch the production process.
Ochnik
Polish fashion brand Ochnik plans an ambitious expansion in the Czech Republic, with 15 to 20 stores expected by the end of 2026.
The company specializes in leather jackets, footwear, luggage and accessories. It previously considered acquiring Czech brand Kara but decided to build its own network instead.
OVS
Italian fashion retailer OVS is also preparing its Czech debut.
The company focuses on affordable clothing for the whole family and is particularly strong in children’s fashion. It is positioned between discount retailers and mainstream brands such as H&M, C&A and Reserved.
Normal
Danish discount chain Normal is preparing to enter the Czech market after establishing a local company.
The retailer sells cosmetics, household products, snacks and everyday goods at permanently low prices. Its stores are designed to encourage impulse shopping, with customers walking through a changing selection of products.
MR. D.I.Y.
Malaysian discount retailer MR. D.I.Y. has some of the biggest expansion plans among new arrivals.
The company plans to open around 20 stores in Prague and eventually grow to more than 100 locations across the Czech Republic. Its first Czech store is expected to open at Forum Nová Karolina in Ostrava.
MR. D.I.Y. sells household equipment, DIY products, electronics and stationery.
Burgermeister
Berlin burger chain Burgermeister will enter the Czech Republic as part of its European expansion.
The brand started in 2006 inside a converted toilet building near Berlin’s Schlesisches Tor station before growing into a chain with more than 30 restaurants.
It focuses on its own production, including burgers made with Irish beef and ingredients prepared in Berlin.
Dave’s Hot Chicken
American fast-food chain Dave’s Hot Chicken is preparing to compete with KFC and Popeyes in the Czech market.
The brand specializes in Nashville-style spicy fried chicken, offering chicken tenders and sandwiches with different levels of heat.
Founded in Los Angeles in 2017, the chain has expanded to more than 400 locations worldwide.
Arthur Gelato
Slovak premium ice cream brand Arthur Gelato has already opened its first Prague location on Francouzská Street.
The company focuses on handmade ice cream, fresh ingredients and unusual flavors. It plans further expansion through franchising.
Sticks’n’Sushi
Danish restaurant group Sticks’n’Sushi will open its first Prague location this autumn.
The concept combines Japanese sushi with grilled skewers and will operate a three-story restaurant on Jungmann Square with around 160 seats.
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