In the 47-second trailer for the new iPhone 15, the Czech Republic appears multiple times, including various places in our country.

Right from the first few seconds, the staircase and the bustling street suggest that the location is Prague.

In the very next scene, Apple showcases 2x lossless zoom on a standard iPhone 15 against the backdrop of the Strahov Tunnel Control Centre in Prague’s 6th.

Another reference to Prague occurs in a chat group on the iMessage platform called “Prague Tips.” However, it doesn’t quite fit here, considering that Panská skála is over 100 kilometers away from the Czech capital.

This isn’t the first time Apple has chosen our city to shoot its commercials. The most recent promo was in 2022 when Apple featured Prague’s National Technical Library in a TV spot for the 3rd generation iPhone SE.

In 2019, a trailer for the Apple Watch Series 5 showed the possibility to make payments at the nonexistent turnstiles in the Prague metro. The same advertisement also highlighted the “Czech Grand Canyon” quarry Velka Amerika and the popular Kavárna Liberál in Holešovice.

A year earlier, the grey brutalist Vltavská metro station was a suitable backdrop for Apple to advertise the vibrantly colored iPhone XR.