Lidl Launches Its First Outlet Store in the Czech Republic

Lidl has officially opened its first outlet store in the Czech Republic, offering customers significant discounts on clothes, tools, household goods, and other consumer items.

The store, located in Prague’s Štěrboholy Retail Park, promises savings of 40% to 70% on its wide-ranging inventory.

The new outlet spans 1,700 square meters, featuring only new and flawless goods at reduced prices. Lidl spokeswoman Eliška Froschová Stehlíková confirmed that the inventory will be restocked weekly based on demand.

“Our aim is to establish a consistent sales channel for products that need to make way for new promotions in our standard stores. This concept draws inspiration from similar Lidl outlets successfully operating in countries like Hungary, Portugal, and Spain,” she explained.

If the Štěrboholy outlet proves successful, Lidl plans to expand this concept to other locations across the country, providing more opportunities for shoppers to take advantage of discounted prices.

The outlet store is open daily from 9:00 a.m. to 8:00 p.m.

In addition to ample parking, visitors can enjoy a variety of drinks and coffee on-site, making their shopping experience more enjoyable.

Lidl entered the Czech Republic in 2003, later than its main competitor, Tesco.

Its launch was marred by controversies over the illegal felling of trees at the sites of its first stores. However, Lidl gradually gained a strong foothold in the local market and is now the retail leader.

In the financial year 2023/2024, its sales reached 88.6 billion crowns, with a net profit of 1.9 billion crowns.

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