The famous Czech cartoon figure Krteček, known in English as Little Mole, is set to appear on Alfa Romeo Formula 1 team race cars driven by pilots Kimi Räikkönen and Antonio Giovinazzi.
Born in 1956 in Prague, Little Mole is not your ordinary mole. Over more than six decades, its adventures have spanned the globe, propelling the cute mammal to stardom and growing a massive fan base, especially in Eastern Europe and the Nordic countries.
“There is a lot of focus on bringing new audiences to Formula One and Little Mole, with its big follower base all over the world, can help us capture the imagination of hundreds of thousands of children and get them closer to our sport. Little Mole is a plucky, adventurous little animal who uses its ingenuity and curiosity to explore the world. It’s that ingenuity that fosters the creativity our sport needs,” said Frédéric Vasseur, Team Principal Alfa Romeo Racing.
About Little Mole
Krteček has achieved global popularity since the character was created by cartoonist Zdeněk Miler in 1956. Little Mole continues to be a symbol of a care-free childhood, goodness, goodwill, and love that always wins over everything. These values have helped to create a significant global audience for ‘Krtek’ – both among children, parents and grandparents – in countries that include central Europe, China, Japan, India, and Russia.