The Czech retail market welcomed 16 new international brands in the first half of 2026, according to a report by Cushman & Wakefield.

Fourteen of the brands opened their first Czech locations in Prague, while one launched in Ostrava and another in Pardubice.

The food and beverage sector remained the strongest driver of expansion, accounting for seven new brands. One of the most high-profile openings was BOSS Café, which launched on Prague’s Na Příkopě Street next to the BOSS flagship store. The café concept currently exists in only a handful of cities worldwide, including London and Bangkok.

Other newcomers included Slovak café Choco Boss, Ukrainian supermarket Best Market, Canadian confectionery Choco Choo, Italian sports nutrition retailer Volchem, German restaurant Home of Dumplings, and YO! Sushi, which opened its first Czech branch in Prague after its parent company entered the market last year with Sushi Circle.

Fashion was the second most active category, with four new brands entering the market. Romanian accessories label Alisa Enco opened at the Mandarin Oriental Prague, while American fashion brand Kenneth Cole chose Westfield Chodov for its first Czech store.

German menswear brand Digel debuted at Fashion Arena Prague Outlet, and Italian luxury label Ermanno Scervino opened inside the newly renovated Fairmont Golden Prague hotel.

Other retail newcomers included German outdoor furniture brand Dedon, Romanian electronics accessories retailer Contakt, the country’s first Warhammer store, perfume brand By Velcheva, and Polish children’s retailer Smyk, which opened in Ostrava.

Cushman & Wakefield says several major international brands are preparing to enter the Czech market in the coming months.

Among the most anticipated openings are Krispy Kreme, Burgermeister, Dave’s Hot Chicken, Arthur’s Gelato, Sticks’n’Sushi, fashion retailers OVS, Ochnik, and Red Wing Shoes.

The luxury sector will also expand with the country’s first Longines boutique on Pařížská Street, while California-based Pasha Fine Jewelry will open its second store worldwide in Prague.

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