Prague Boosts Tourist Appeal with CZK 22 Million Marketing Campaign

Prague City Council recently unveiled a CZK 22 million investment in targeted marketing campaigns aimed at boosting inbound tourism.

This strategic initiative seeks to attract both international and domestic visitors, diversifying the city’s tourist landscape.

A significant portion of the budget, CZK 2 million each, is dedicated to commemorating two cultural milestones: the 100th anniversary of Franz Kafka’s death and the 200th anniversary of Bedřich Smetana’s birth.

Jiří Pospíšil, Prague’s Deputy Mayor for Culture, emphasized the success of established campaigns like “At Home in Prague” and “Enjoy Respect Prague.”

The former targets domestic tourism, encouraging Czechs to explore their own capital, while the latter promotes responsible visitor behavior, ensuring a positive experience for both tourists and residents.

Among other things, the capital continues to support congress and event tourism in the metropolis. Prague is planning to launch a contract for the promotion of congress tourism between July 2024 and June 2027.

“Prague collected almost CZK 800 million in overnight stay fees in 2023. Of this amount, the memorandum with the Association of Hotels and Restaurants committed to invest up to CZK 130 million back into the development of tourism in Prague. I am very pleased that we have approved part of this investment of CZK 22 million to provide marketing campaigns to promote inbound tourism,” added Pospíšil.

The winning company will provide services related to the promotion and development of congress tourism in Prague, in particular, the provision of candidacy campaigns, the acquisition of new applicants for congresses and other similar events in the metropolis.