Škoda Auto to Focus on Electrification

Škoda Auto Electrification

The goal of Škoda Auto’s new strategy is to develop internationalization, electrification, and digitization.

The company plans to transform the Czech Republic into a centre of electromobility development and thus ensure existing jobs and create new ones.

The company aims to be one of the five best-selling brands in Europe by 2030 and plans to become the leading European brand in the growth regions of India, Russia and North Africa.

Moreover, Škoda’s portfolio will be expanded by at least three purely electric models.

“Models like Rapid in Russia and Kushaq in India are helping us to achieve this. It is tailored to suit the needs of the customers in the region and will become the best sellers in many other emerging markets,” said Thomas Schäfer, CEO, Škoda Auto.

At the beginning of 2022, the production of battery systems for the group’s MEB platform will be launched in Mladá Boleslav. The carmaker is also expanding its virtual-showroom concept and wants to sell 20% of its vehicles online in 2025.

Compared to 2020, it plans to lower fleet emissions by 50% and switch to carbon-neutral production in all its Czech and Indian production plants by 2030.

In addition, between 2022 and 2030, it will invest almost EUR 500m in employee learning.

Škoda is the Czech Republic’s biggest exporter and delivered 1.005 million cars globally in 2020, a 19% year-on-year drop amid the global pandemic but above the 1 million mark for the seventh straight year.

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