From music studios to kitchens, Hoxton proves that passion can be served between two perfectly smashed buns.
The burger restaurant, founded by Tim Simenon, former producer for Depeche Mode, and Nikita Sidorov, former owner of The Craft burger restaurants, has found its rhythm in Prague’s Jiřího z Poděbrad neighbourhood. And while Hoxton made its name with burgers, its offering now extends far beyond dinnertime.
Opened last October as the third addition to the Hoxton and Megablast family, Hoxton JzP caters to a lively mix of locals, couples, families, and solo regulars who fill the square throughout the day.
“Although the two branches of Hoxton are relatively close to each other, Jiřího z Poděbrad has a specific atmosphere and character. It also attracts a diverse clientele,” says Sidorov. “We see it as an opportunity to reach a new community.”
While smash burgers remain the cornerstone, guests can now drop in for brunch or lunch any weekday between 10am and 4pm thanks to Hoxton JzP’s all-day menu. The weekday “Lunch Offer” caters to those looking for a quick, satisfying meal at a friendly price, with a combo meal — a Single Cheeseburger, fries, and cola — available for 228 CZK. Burgers come smashed with either house sauce or mustard mayo.
The new location also debuts exclusive burger recipes, available only at JzP. The brunch menu brings comforting favourites like eggs Benedict, soft scrambled eggs, and mochi ice cream into the mix. “We wanted to deliver the message that at Hoxton JzP we’re not just about burgers in the evening — we offer brunch and lunch too,” the team says.
Another highlight is the “Tribute Sandwich,” a brunch option served on a brioche bun, created as an homage to Anthony Bourdain.
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Their Cheese Bomb burger has quickly become iconic: customers are handed gloves and invited to pour melted cheddar over their own burger.
“We are big food enthusiasts and draw inspiration from restaurants around the world and from social media,” says Simenon, highlighting the team’s view of food as a creative, global process. “That’s how the UFO Burger was created.” The now-famous UFO Burger — sealed at the edges to keep the fillings inside — is available with soft scrambled eggs, bacon, sausage, or mushrooms.
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To round out the experience, Hoxton JzP offers a selection of brunch drinks, including mimosas and fresh juices. There’s also a range of vegetarian and spicy options, designed to pair well with the drinks on offer.
“The bolder combinations sell less, but they are still an important part of our identity,” adds Simenon. Whether customers stick to the classics or branch out, the response has been overwhelmingly positive. All three Hoxton locations currently boast a Google rating of 4.9 stars — something the founders attribute to their focus on food quality, service, and atmosphere from the very beginning.
At Hoxton JzP, the soundtrack is curated with the same attention as the kitchen’s output. Vinyl records line the walls, nodding to Simenon’s musical past and helping shape the restaurant’s vibe. “It’s an integral part of our identity,” says Sidorov. “We display vinyl singles and albums on the walls, along with artwork that speaks to us. It’s a key element of our establishments and reflects our influences and passions.”
With affordable lunch deals, a lively brunch menu, and a commitment to both great music and great food, Hoxton JzP is carving out its own niche in Prague’s food scene — one smashed burger at a time.