According to currently available data, 13 new brands have arrived on the Czech retail market in the first six months of this year.

Most of them are in the fashion segment (clothes and accessories – seven brands) and culinary concepts (F&B – three brands).

The latter are set to dominate the new arrivals this year: at least six F&B brands should come to the country by the end of the year, and other brands already present will open new branches.

The first half of this year was marked by the arrivals of premium and luxury brands. Handpicked, a premium Italian men’s wear and accessories retailer opened in Prague’s Dlouhá třída, and Swiss RADO watches and the luxury French fashion items of Zadig & Voltaire are newly available in the nearby Široká Street.

The premium brand Eden Park is another French fashion seller newly arrived to Czechia, opening their store in Prague’s Palladium shopping centre. New premium brands in the country also include Germany’s sports fashion retailer Absolute Teamsport and Slovakia’s Kellys bicycles.

The world’s largest premium lingerie retailer, Victoria’s Secret is clearly the biggest name among this year’s newcomers to date, having opened its first store in Prague’s Westfield Chodov shopping centre this May.

Retail brands arriving in the Czech Republic in the first half of 2023

We can look forward to the arrival of more new luxury brands in the latter half of this year. A globally famed fashion brand, Ralph Lauren will open its first store in the country in Prague’s Pařížská Street, having previously marketed only its more affordable ranges under the Polo brand in the Fashion Arena Prague Outlet.

Another fashion brand, Jimmy Choo (which previously used a store close t the Old Town Square for a decade) is opening a dedicated new shop in an attractive prime location near the Vltava bank in the vicinity of the recently refurbished Fairmont Hotel, Miloš Forman Square and the Faculty of Law.

The quality of the retail environment in this specific part of Pařížská is and will continue changing and improving radically. This is in particular the impact of the new schemes that will expand the supply of retail space in Pařížská by almost one fifth: Prague’s most luxurious hotel the Fairmont Golden Prague, which is and is scheduled for reopening next year following a major refurbishment project, and the newly remodelled prime building at Pařížská 25.

F&B to prevail this year

Multiple new concepts are set to expand the Czech culinary market this year – to date, three brands have arrived and more are yet to come. The Aperol Spritz Terrace opened on the premises of Galerie Mánes with a view of the Vltava river and Prague’s skyline.

Another Italian F&B arrival is Rossopomodoro, a Neapolitan pizzeria with its new branch in Prague. Tapping the Czech’s insatiable appetite for pizza is also the first Prague branch of the US-based Domino’s, which has been operating in Brno since 2019.

The popular L’Osteria will open its second pizza place in Prague in the new Masaryčka scheme. Belgian-style refreshments are offered in the Be Silly bistro.

Foodies have a lot to look forward to in the second half of the year as well. The biggest new arrival will be the opening of the first branches of the American fast food Popeyes.

The Bottega Prosecco Bar & Restaurant at Prague’s Václav Havel Airport, the Chuck & Frida street-food concept in the Port7 scheme in Holešovice, Slovakia’s Kaliforňan poke house in Brno, the Natoo healthy snack shop at Prague’s Main Train Station, and The Alley teas from Taiwan at Na Příkopě will certainly find their fans.

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