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Nov 15, 2026
Apple's New Christmas Short Film Features Prague and Czech Landmarks
Prague Morning
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Apple has released its latest Christmas commercial, a four-minute short film featuring several locations across Prague, including a metro carriage, a housing estate and one of the city’s best-known landmarks.
Titled The Dreamer, the film follows a boy with a talent for drawing who faces difficulties at school and in his personal life but continues pursuing his ambition of becoming an artist.
The story centres on the support of someone who believes in his abilities. The commercial also promotes Apple’s latest MacBook laptops.
Several scenes were filmed in Prague, with locations from different parts of the city appearing throughout the film.
One sequence features a Soviet-era 81-71 metro carriage, a model still used by the Prague Public Transit Company for special retro services.
The production also visited Vršovice, where scenes were shot in the courtyard of the Sídliště Vlasta housing estate.
Another recognisable location appears towards the end of the film, when the main character, now an adult, walks home past Strahov Stadium.
K Topírně Street provided the backdrop for two further scenes. In one, a Czech Railways Pendolino train passes through the frame. In another, the protagonist runs alongside the railway tracks after a fight. The steel lattice road bridge on Moskevská Street can be seen in the background.
The school scenes were filmed at Hanspaulka Elementary School (Základní škola Hanspaulka). It is here that the young protagonist receives a marked maths test with the teacher’s handwritten instruction to “focus”.
Apple has a long history of filming advertising campaigns in the Czech Republic, regularly choosing the country and Prague in particular as locations for international productions.
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