The Ukrainian grocery chain Best Market is set to enter the Czech market next week, opening its first store in Prague as part of its continued expansion across Central Europe.

The retailer will officially launch its first Czech branch on June 6 at Budějovická Street in Prague 4.

The opening day will include product tastings, competitions, activities for children, and appearances by invited guests. The first 100 shoppers will receive a gift from the company.

Best Market specializes in food products from Ukraine and other Eastern European countries, a segment that has attracted growing interest among both foreign residents and Czech consumers looking to explore different regional cuisines.

Customers visiting the Prague store will find a broad selection of products, including meat and cold cuts, fish specialties, dairy products, pastries, sweets, canned goods, pickled vegetables, and a variety of alcoholic and non-alcoholic beverages.

Traditional Ukrainian products such as cooked sausage, cured bacon, smoked fish, pickled vegetables, and popular confectionery items are expected to be among the store’s key offerings.

The company’s expansion into Czechia follows several years of growth in neighboring Poland. Best Market opened its first store in Kraków in 2019 and has since developed a network of around 30 locations across the country.

Ukrainian cuisine has become increasingly visible beyond its home market in recent years. While dishes such as borscht are widely known, many consumers are also discovering foods including pelmeni, stuffed cabbage rolls, halva, and other traditional specialties.

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