Nov 25, 2021

Billions to be Made: Uncertain Times Will Add Record Sales this Black Friday

Prague Morning

Black Friday, the most awaited discount holiday of the year, is set to bring enormous customer interest this year.

Experts predict this year could be a record in online sales and claim it will even significantly exceed last year’s results when in-store shops were closed due to the pandemic.

Shoptet, which manages over 28,000 e-shops, claims there is billions to be made online this year.

“During the Black Friday weekend, we expect e-shop sales to be around four billion crowns,” says Samuel Huba, CEO of the company.

“The greatest interest should be in toys, electronics, and games on computers and consoles.”

Black Friday, which will begin on November 26 and extend across the weekend, is a hot topic in the Czech Republic, especially for large e-shops.

Several retailers have even launched discount promotions before November 26 this year, which aroused unprecedented interest among customers.

“This year is extreme in that people shop in bulk two weeks before the classic Black Friday,” explained Jindřich Kadeřávek, head of Element Logic Czech Republic, which supplies automated warehousing solutions to the Czech market.

“In addition to fears of a shortage of goods, they are also afraid of a possible further lockdown.”