Dec 21, 2023

Carrefour Makes a Comeback in the Czechia After 18 Years

Cara Stevenson

Cara Stevenson

After an absence of 18 years, the well-known Carrefour chain is set to return to the Czech Republic, marking a significant development in its international strategy.

Partnering with JIP Retail, which operates 14 grocery stores across the country, Carrefour is gearing up to reintroduce its products to Czech customers next year.

“This marks another crucial milestone in Carrefour’s international strategy, with a specific focus on Eastern Europe,” states Patrick Lasfargues, CEO of Carrefour International Partnership, emphasizing the brand’s commitment to growth in the region.

Notably, Carrefour had a presence in the Czech market until 2006.

JIP Retail, expressing enthusiasm about the collaboration, aims to offer an affordable selection of quality products encompassing both food and non-food categories. Jan Plšek, President of JIP Retail, highlights the complementary nature of Carrefour’s product range to their existing assortment.

In a report by Kupi.cz, it is revealed that Carrefour’s offerings will span fresh and long-lasting food, including healthy, alternative, and organic products.

Additionally, the chain will provide a diverse range of basic drugstore items, cosmetics, cleaning products, pet food, and more.

With this exciting development, Czech consumers can look forward to the return of Carrefour, not just as a grocery store but as a one-stop destination for a comprehensive shopping experience.

Carrefour is the eighth-largest retailer in the world by revenue. It operates a chain of hypermarkets, groceries stores and convenience stores, which as of December 2021, comprises 13,894 stores in over 30 countries.

 

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