Record-Breaking Year: 47 New Brands Entered the Czech Market Last Year
According to a survey by Cushman & Wakefield, which has been tracking new entries for 11 years, 47 brands entered the Czech market in 2024. This is the highest number of brands to enter the Czech market, compared to 40 brands in 2023. The F&B segment is represented by the largest number of brands, as in previous years. In the Palladium shopping centre in Prague, the flagship stores of Lviv Croissants and The Box Donut opened, in the Máj shopping centre the fast food Amerikanos, and in the Quadrio shopping centre the Georgian fresh bar SKA. On Prague’s premium shopping streets (high streets), Georgian fine dining Dergi in Revoluční and Ukrainian fine dining Nai in Kobrová, bubble tea Makamaka in Jungmannova, Matcha Crew in Rumunská, bar Nalyvky zi Lvova in Trojanova, the French olive oil store Oliviers&Co in Dlouhá, and Le Petit Beefbar of the famous steakhouse chain Beefbar on Wenceslas Square were introduced. Jan Kotrbáček, Head of Retail Agency CEE at Cushman & Wakefield: “While previously the majority of brands entering the Czech market came from Western countries, we now see a clear trend where newly entering brands are largely from the East, especially from Ukraine, Poland, Slovakia, and...