The Prague City Council has approved a budget of CZK 22 million for marketing campaigns aimed at boosting inbound tourism in 2025. The initiative, managed by Prague City Tourism a.s., seeks to attract a sophisticated and high-spending clientele to the Czech capital. The campaigns will launch in March and run through December, focusing on long-haul markets. Prague will be promoted as a hub of education, research, and science through platforms like Touchpoint, which positions the city as a premium tourist destination. Additionally, the initiative will support congress tourism and other high-potential projects, with backing from the Prague Audiovisual Endowment Fund. “A structured approach to supporting tourism is the final step in effectively utilizing funds from the local residence fee. By allocating 50% of annual revenue from this fee, we can invest in campaigns that promote Prague as a cultivated and sophisticated destination. I am confident this will enhance the city’s appeal and boost its global competitiveness,” said Jiří Pospíšil, Deputy Minister for Culture, Tourism, Monuments, National Minorities, Exhibitions, and Animal Welfare. Plans for Increased Residence Fees The tourism strategy aligns with Prague’s Inbound Tourism Strategy 2024–2027 and anticipates future increases in the residence fee. The fee was already raised from...
Prague 1 has put forward a proposal to name the unnamed section of the embankment in Malá Strana, located between Charles Bridge and Liechtenstein Palace, after the late politician and diplomat Karel Schwarzenberg, who passed away in 2023. The Prague 1 council approved the initiative, but the final decision rests with the Prague City Council, which evaluates street and square names based on recommendations from local districts and the topographic commission. Terezie Radoměřská (TOP 09), mayor of Prague 1 and a relative of Schwarzenberg, emphasized the significance of the location. “This stretch of the embankment is one of the most beautiful spots in our district, right at the heart of Malá Strana, at the foot of Charles Bridge,” she said. She believes the naming would reflect Schwarzenberg’s deep connection to Prague 1 while also respecting his modesty. A key reason for selecting this site is its practicality—since the embankment currently has no official name, the change would not cause administrative complications for residents. Schwarzenberg’s son Jan Schwarzenberg, head of the noble family, has already granted permission for the use of his father’s name. Public Support and Opposition However, the proposal has not been universally accepted. Pavel Čižinský and Valerie Talacková...
The Czech Republic and Slovakia are set to be connected by a high-speed railway, with both countries now in discussions to map out the project. According to iRozhlas, Slovakia has finalized a feasibility study for a high-speed rail link between Bratislava and the Czech border. The study now requires approval from local authorities. Meanwhile, the Czech side has already prepared its own documentation, allowing for joint planning to begin. “A completely new line will be built from Bratislava-západ station, designed for speeds of 300 to 400 km/h, connecting to the Czech Republic,” said Miroslav Garaj, director of the Strategy Department of Slovak Railways, in an interview with Radiožurnál. However, the railway’s completion is still far off. “Since this is a new line, the process will take two to three years just for preparation. The project is expected to be ready around 2029 or 2030, but construction is unlikely to begin before 2036 to 2040,” Garaj added. The planned high-speed rail will extend from Brno to Břeclav and then continue toward the border. The first section is scheduled for construction in 2028, with the Railway Administration aiming to launch operations by 2033. This means passengers could take a high-speed train between...
Moving to a new country comes with challenges, from understanding local bureaucracy to finding work and learning the language. In an effort to ease this transition, Prague City Hall and Integration Centre Prague have launched New in Prague, a comprehensive online resource designed to help newcomers navigate life in the Czech capital. The initiative, part of the “Prague is Our Home: A Common Path to Integration” project, aims to provide reliable and practical information in one place, ensuring foreigners have access to essential services from their first days in the city. Available in Czech, English, Ukrainian, Vietnamese, and Russian, the website caters to Prague’s diverse international community. A Personalized Roadmap for Newcomers One of the website’s key features is its interactive guidepost, which generates a personalized checklist based on a few simple questions. This tool outlines an individual’s obligations and recommended steps upon arriving in Prague, such as registering with local authorities, obtaining work permits, or enrolling in Czech language courses. The site covers thirteen critical topics, including legal residency, employment, healthcare, education, and volunteer opportunities. These resources ensure that newcomers receive clear and up-to-date guidance on the most pressing aspects of settling in Prague. Beyond Basic Information: A Multimedia...
The One World International Human Rights Documentary Film Festival, organized by People in Need, is returning for its 27th edition in 2025. Recognized as the largest festival of its kind, One World spans 57 cities across the Czech Republic from March 12 to April 27, 2025, with its Prague segment running from March 12–20. One World presents over 100 documentary films tackling political, social, environmental, and cultural issues. The festival has grown into a major cultural event in the Czech Republic, drawing more than 100,000 visitors annually. Beyond screenings, One World fosters an open forum for discussion, hosting debates, Q&A sessions, and panels with filmmakers, activists, policymakers, and media representatives. Special screenings are also arranged for elementary and high school students. The competition lineup includes four main categories: International Competition (Best Film, Best Director Awards) Right to Know Competition (highlighting investigative films) Immersive Films Competition (exploring new media formats) Czech Competition (showcasing national productions) In addition to the competitive sections, thematic programs will feature films under categories such as The Slovak Journey, Family Webs, Female Gaze, Male Beings, Ecosystems, and Searching for Freedom. 2025 Highlights: Must-See Films This year’s lineup includes films such as: “My Memory is Full of Ghosts”...
A bar in Prague has made it onto the prestigious 50 Best Discovery list, which highlights the world’s most exciting establishments. Alma, a unique venue known for its focus on seasonal and local ingredients, is one of only six Czech spots to have ever earned such recognition. Alma’s appeal goes beyond its creative cocktails; the bar incorporates local herbs like Lamium (dead-nettles) and wild ingredients such as pickled pine cones, setting itself apart with unconventional flavors. The bar is part of a wider gastronomic complex that operates from early morning to late night. It starts as a café, transitions into a restaurant for lunch and dinner, and in the evening, guests can unwind in the wine bar or basement nightclub. Located in a renovated space that once housed a cinema on V Jirchářích Street near Prague’s National Theatre, Alma has become a sought-after destination for both locals and visitors. The establishment’s commitment to sustainable sourcing and ingredient-focused menus has earned it praise from experts and visitors alike. According to 50 Best Discovery, the cocktails at Alma “feature a wide range of unusual flavors” that reflect the bar’s respect for natural ingredients and seasonality. Visualizza questo post su Instagram Un...
The Prague Beer Fest 2025 will take place on April 11-12, 2025, at Holešovice Market, marking its seventh year as the biggest beer tasting festival in Czechia. This year’s event will feature 50 breweries from across the country and 15 foreign nations, including the USA, UK, Poland, Belgium, Latvia, the Basque Country, and Luxembourg. The festival will be held in Hall 13 and its surrounding areas, offering a diverse program with a street food section catering to both beer enthusiasts and families. The event is organized under the auspices of Agriculture Minister Marek Výborný, ensuring a strong industry presence. Meet Brewers from Around the World One of the festival’s key highlights is the opportunity to meet brewers in person. Many participating breweries will be represented by their owners or master brewers, allowing visitors to learn about the brewing process and the stories behind each beer. For the second year in a row, a delegation of American brewers will attend, this time featuring five breweries from Philadelphia and Boston. The UK craft beer scene will also be well represented, led by the renowned Verdant Brewery, with support from British Ambassador Matt Field. Additionally, new participants from the Basque Country and Latvia...
The owner of the Máj department store on Národní třída is considering requesting an extension for the moving butterfly installation on the building’s facade. Karel Samec, spokesperson for Amadeus Group, which owns Máj, confirmed the possible request. The installation, designed by artist David Černý, was originally approved for just one year by Prague’s heritage conservation office. The butterflies were placed on the building on May 18 and 19, 2024, and Černý supports extending the display. “At the moment, we are evaluating whether to submit a request to extend the placement of David Černý’s butterflies on Máj. The artist supports the extension, and we have received overwhelmingly positive feedback from visitors and the general public, including professionals,” Samec stated. Not everyone welcomes the installation. The Klub Za Starou Prahu (Club for Old Prague), a civic association focused on heritage conservation, has been a vocal critic. Its chairman, Richard Biegel, dismissed the artwork as “a typical example of kitsch.” Last year, the club criticized the city’s heritage office for approving the project despite the National Heritage Institute rejecting it. The Máj department opened to the public on April 21, 1975, and in 2006, the Ministry of Culture designated it a cultural monument. A massive...
Around 200 people gathered on Malostranské Square on Friday afternoon to protest against former US President Donald Trump. The demonstration was sparked by concerns over Trump’s recent statements suggesting that Europe cannot depend on US support for Ukraine. The protest was organized by Milion Chvilek, a civic group known for its pro-democracy activism. “After Trump’s statement, it is clear that Europe can no longer rely on its traditional ally. We must show that we are strong, united, and ready to defend our future and Ukraine,” the group stated on its website. The demonstration remained peaceful, with police monitoring the event but not needing to intervene. Would you like us to write about your business? Find out more
The Czech-Irish Business and Cultural Association (CIBCA), in partnership with the Irish Embassy in the Czech Republic, announced that Prague’s St. Patrick’s Day Parade is back this year on March 16, and it’s the largest one ever in the city. The procession will bring the heart of the Czech-Irish community from all over the country to life, featuring over 50 groups celebrating Irish culture, music, and dance. In keeping with the past tradition, the parade will begin at Wenceslas Square at 14:15 (assembly from 14:00) and weave its way through the city, culminating in a gathering at Old Town Square, where the celebrations will continue. Joining the procession will be an impressive lineup of Irish dance groups, including TJ Academy of Irish Dance & Sona Sól Veselá Kopýtka, Rinceoirí, Coiscéim, inSpiral, and Gall Tír. The Irish Wolfhound Group will add a touch of Irish heritage, while Celtic bands such as Shannon and Foggy Dude will fill the streets with music. Other notable participants include Prague Irish Set Dancers, Sally O’Brien Irish Pub, lead piper Chip Doehring, The Wild Geese Society, the Prague Kids GAA Club, and of course, St. Patrick himself, who will be there to meet with the people...
A new interactive experience is set to transport visitors through 1,200 years of Prague’s history. The Back in Time museum, opening at the Máj shopping center, offers a 50-minute journey through key historical moments using state-of-the-art technology and physical installations. A Journey Through Time Back in Time presents pivotal events, myths, and figures from Prague’s history that have also shaped the Czech Republic’s national identity. Visitors are guided by two fictional siblings, B (short for “Back,” played by actor Jakub Jenčík) and T (“Time,” played by actress Barbora Váchová). The duo, children of a professor who invents a time machine, accidentally activate it, launching themselves and visitors into the 9th century, where they witness the legend of Libuše and the founding of Prague. The adventure continues through the court of Charles IV, brought to life with advanced projection technology and period-accurate dialogues. Visitors will discover the secrets behind the creation of the Astronomical Clock, encounter the legendary Golem, experience wartime Prague, and witness the battles for Czech Radio in 1945 and 1968. The journey concludes in the Hall of Fame, where animated effects and mirrored displays celebrate notable Czech figures, including T. G. Masaryk, Václav Havel, Antonín Dvořák, Emil Zátopek, and Karel Gott. Cutting-Edge Technology for an Unforgettable Experience The audiovisual presentation is designed to engage all senses. The museum features holographic projections, 10-channel sound, and even scent simulations linked to specific time periods. A 5D...
A major transformation is coming to Florenc, one of Prague’s key transportation hubs. The project has attracted unprecedented international interest, with 157 architectural studios from 33 countries competing to design four new residential and commercial blocks. The winners are expected to be announced this autumn. The project focuses on a strategic site west of the Florenc bus station, a key transit point in Prague. The area is bordered by a major roadway, a railway line to the south, and Na Florenci Street to the west. The current competition builds on a previous urban design contest that established the layout of streets, building blocks, and height regulations. Four Architectural Competitions for Four Blocks At the end of last year, Penta Group launched four parallel architectural competitions for the planned blocks. The development will be primarily residential, but will also include shops, offices, and potentially a hotel. “This new district will bridge the heart of Prague—bustling with business and tourism—with Karlín, a neighborhood known for its livability and work-life balance,” said David Musil, head of Penta Real Estate, about the Florenc 21 project. City officials and representatives from Prague 1 and Prague 8 have also praised the investor’s approach. A jury of...
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