At the end of March, the Czech government campaign will launch on television to support vaccination against covid-19, said Vladimír Vořechovský, head of the government’s communications department.
A few days ago, Vořechovský signed a contract worth CZK 4 million for the preparation of the campaign, while another CZK 50 million will be spent by the Ministry of Health to purchase media spaces.
“Preparations for the campaign are in full swing, and a key TV spot will be filmed on March 22, which will be presented to the public by the end of March,” Vořechovský told Novinky.
The TV clip should include personalities who have been “hit by the crisis”.
The Ministry of Health will buy media space on television and other communication platforms for CZK 50 million.
Based on the filmed TV spot, which will launch the campaign at the end of March, other visuals will be created, for example for advertising in newspapers.
The campaign should also include sample solutions for social networks or recommendations on how to work with influencers.
The health ministry recorded 14,920 new COVID-19 infections on Friday, 1,750 more than a week ago. The reproduction number increased slightly from 0.91 to 0.94.
The official death toll has reached 22,865.
In total, 1,376,998 infections have been recorded since March 2020.