Prague is preparing for a surge in tourism, thanks to a new Dan Brown novel that will soon come to life on Netflix.
The bestselling author behind Angels & Demons and Inferno is set to release The Secret of Secrets on September 9, and the plot will once again follow symbologist Robert Langdon, who this time travels to Prague for a lecture — but, as expected in Brown’s universe, things quickly spiral out of control.
Although the book is yet to hit shelves, Netflix has already announced plans to adapt it into a feature film.
The film adaptation is likely to place Prague front and center, both on screen and in the minds of millions of viewers worldwide. According to Prague City Tourism, the opportunity is being embraced with enthusiasm.
Past experience shows that international productions can dramatically increase a city’s visibility and appeal. “With such a strong name and a global platform like Netflix, we expect increased interest from tourists,” said Klára Janderová from Prague City Tourism.
She cites the original Mission: Impossible film, shot in Prague in 1996, as a clear example. Featuring Tom Cruise, it was the first major Hollywood production filmed in the city and played a major role in positioning Prague as a top-tier film location.
Other international films have had similar effects. The 2015 Chinese romantic drama Only We Know Where, also filmed in Prague, became a major box office hit in China, drawing over a million viewers within its first three days. The film is credited with sparking a rise in Chinese tourism to the Czech capital.
Fans of James Bond may also recall Prague’s appearance in Casino Royale (2006), which marked Daniel Craig’s debut in the role. More recently, Netflix’s big-budget action film The Gray Man also featured scenes shot in the city.
Prague’s popularity among international film studios shows no signs of slowing. “It’s crucial that we continue to support this industry,” said Janderová. “The prestige is one thing, but there are also real economic benefits for the local economy.”
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