In an unconventional approach to cleaner streets, Prague 3 has introduced its very own superhero — Exkreman — to remind dog owners of a simple responsibility: pick up after your pet.

Throughout June, residents of Žižkov began noticing stickers on pavements that read, “Exkreman sees you. Whoever doesn’t pick up — let them be ashamed!”

The slogan, paired with a bold “EE” logo, marks the arrival of a new public awareness campaign that’s both playful and pointed.

The brain behind the character is filmmaker František Loukota, while the costume was crafted by artist Olivia Dorůžková. Exkreman, with his unmistakable costume and satirical tone, is designed to promote cleaner public spaces in a way that’s hard to ignore.

“I often observe dog walkers, and I’d say 99% of them carry bags and clean up properly,” says Prague 3 Mayor Michal Vronský. “That certainly wasn’t the case five years ago. It shows that these types of campaigns do have an effect.” Vronský believes the superhero concept will resonate even more with the public. “I’m glad we’re continuing with this initiative in a fresh, original form,” he adds.

The city district has a long track record of blending humor and civic responsibility in its public messaging. Previous campaigns include the pun-driven “Žižkov is not Šiškov” and the quirky “Dog Miss” competition, both aimed at encouraging responsible pet ownership.

This summer, Exkreman will expand his mission beyond sidewalk signs. He’ll make appearances across Prague 3’s official social media platforms and digital channels, particularly during the high-traffic summer months.

The initiative also includes collaboration with Čistá Trojka, the municipal cleaning company, which plans to integrate the superhero into its outreach and operations.

Prague 3 currently maintains 330 dog waste bag dispensers, and in 2023 alone, locals used over 2.5 million bags provided through this system. But while most residents comply, a few still leave unpleasant surprises behind — and that’s where Exkreman steps in.

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