Ameba Production is organizing a “unique get-together in a gaming environment” with Rock for People in the Game.
Organizers of Rock for People, one of the biggest music festivals in the Czech Republic, has announced plans for an interactive, 3D virtual festival, Rock for People in the Game, on 31 January.
Open to anyone with an internet connection, webcam, and microphone, Rock for People in the Game will allow fans to explore the festival area, sing along with both Czech and international performers, dance in front of the stage, and interact with other attendees and festival partners.
The festival will act as a complement to, rather than a replacement for, the main, 30,000-capacity Rock for People event, which is scheduled for 10–12 June with performers including Green Day, Fall Out Boy, Weezer, and more.
“We will move our festival to the online world for one day. It is not a replacement for summer 2021, but a unique get-together in a gaming environment,” explains Rock for People (RfP) festival director Michal Thomes.
“Those who know the Festivalpark in Hradec Králové can look forward to well-known places, from hangars to the runway, stages or even RfP merch to buy. You can dance, sing out loud, go to a bar, meet other visitors and our team.”
Festivalgoers will be represented by custom-created virtual avatars, while artists including Nothing But Thieves, Crown the Empire, Calva Louise, I Love You Honey Bunny, KennyHoopla and RedZep will play short concert sets.
Despite the events of 2020, Rock for People promoter Ameba Production was able to organize some 25 club and open-air concerts, as well as the Rock for People Home and Kefírek festivals, while showcase event Nouvelle Prague went online.
Rock for People, which celebrates its 26th edition this year, is sold out.