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Lego to Open New Prague Store on Na Příkopě Street on October 22
Prague Morning
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Lego will open its second Czech store on Na Příkopě Street in central Prague on October 22.
The Lego Store Prague City Center will open to the public at 10 a.m. The 496-square-meter shop will carry the full Lego range, including sets available exclusively through Lego stores.
The interior will incorporate references to Prague and Czech history.
Among the models on display will be Lego versions of the Prague Astronomical Clock, Charles Bridge, Charles IV and the Czech double-tailed lion. A model of a Prague tram will also be part of the store’s design.
Visitors will have access to several interactive features, including a station where they can create their own minifigures and a Pick & Build area.
Prague-wide Lego Game
The opening campaign will begin earlier in October with a series of Saturday challenges. During the first three Saturdays of the month, families will be able to follow clues published on social media and search different parts of Prague for project ambassadors.
The ambassadors will be carrying Lego models representing Prague landmarks, including a tram, the Astronomical Clock and Charles IV. Participants who find the correct location will have to give the ambassador a specific password revealed through the published clues.
The campaign will involve content creators and public figures including Bára and Ondřej Havel, Janek Rubeš and Honza Mikulka, known for their Kluci z Prahy project, as well as influencer Karel “Kovy” Kovář.
Three families will win the opportunity to attend the new store’s opening ceremony. As part of the event, they will assemble a large golden key from Lego bricks outside the store, which will be used to symbolically open the new shop.
The store will also host a special activity in November. On November 4 and 5, visitors will be able to build their own Lego model of a Prague tram and take it home.
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