Lidl Czech Republic has launched a seasonal outdoor terrace at the Prague Exhibition Grounds in Stromovka, introducing a new concept that combines food, drinks and community events in one location.

The temporary venue is situated next to the park’s public grilling area, allowing visitors to purchase ingredients on-site and prepare them at nearby grill stations.

The terrace offers a selection of Lidl’s private-label products commonly found in its stores. Visitors can buy snacks, ice cream and barbecue ingredients directly at the venue. Draft Argus beer and non-alcoholic radlers are also available.

Customers using the Lidl Plus mobile application can access discounted prices. A small draft beer costs 15 CZK through the app, while a half-liter beer is available for 25 CZK.

Lidl said the beer-serving area is clearly marked as restricted to adults, with staff checking identification documents when necessary.

A dedicated Bellarom Café section has also been created within the terrace. The café serves espresso, cappuccino, iced coffee and other coffee drinks. Lidl Plus users can take advantage of lower prices on selected beverages. The menu also includes lemonades, iced tea, prosecco and additional refreshments.

The company plans to host a range of activities throughout the summer. The program will feature cooking demonstrations by chef Roman Paulus, beer-pouring workshops, barista presentations, quizzes, family-oriented events and a community run with former Olympic athlete Roman Šebrle.

Several events will also focus on nutrition and healthy eating habits. Lidl is working with nutrition specialist Miloslav Šindelář, who will provide practical advice on balanced diets and everyday food choices during selected sessions.

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