Luxury Boom: Record Number of Fashion Stores to Open on Pařížská

In 2024, a total of 83 new luxury stores were opened on 20 key premium streets in Europe in 16 cities and 12 countries, according to a study by real estate consultancy Cushman & Wakefield titled European Luxury Retail 2025.

Pařížská Street welcomed five new luxury stores, and 2025 is expected to be a record year in this regard.

Pařížská Street hosts over 50 stores of well-known brands, most of which are directly represented. Brands like Louis Vuitton, Gucci, Prada, Chanel, Celine, Bulgari, Tiffany & Co., and many others have their flagship stores for the region here.

In 2024, five new luxury stores were opened on the street and its immediate surroundings, including the flagship store of Patrizia Pepe at Pařížská 21, The Brands on Maiselova Street, Le Labo and The Ingredients on Vězeňská Street, and the first Czech boutique of Tudor on Old Town Square.

In 2025, Cartier is also expanding its store.

Outside Pařížská Street, Prague’s position as a key luxury goods market is further strengthened by the opening of Balmain Hair Couture on Dlouhá Street.

Two other major development projects, to be completed in 2025, will significantly expand this area.

The conversion of the former InterContinental Hotel into Fairmont Golden Prague with a total of 7 new stores covering 1,200 sq m of retail space

The Pařížská 25 project by Kaprain Real Estate, which will add another 1,000 sq m of luxury retail space and luxury residential development of 19 apartments on the upper floors.

Jan Kotrbáček, Head of Retail Agency CEE, Cushman & Wakefield: “The strong demand for luxury brands on Pařížská Street, with zero vacancy of existing retail spaces at the end of 2024, underscores its enduring appeal as a premier luxury shopping destination in Central and Eastern Europe.”

Fairmont Golden Prague will host the Czech debuts of jewellery brands Grenardi, Pasquale Bruni, and Damiani, a new flagship store of Max Mara, a new art gallery Kodl Contemporary, and other prestigious brands to be announced soon.

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