Nov 12, 2026

Expat Next Door: How One Entrepreneur Is Making Flower Delivery in Prague Easier

Prague Morning

Originally from Ukraine, Valentyn moved to the Czech Republic in 2015, worked his way into the IT industry and eventually launched Pinflower, a platform connecting customers with the best local florists in Prague.

His journey to becoming a tech entrepreneur didn’t start in an office. After arriving in the Czech Republic in 2015, Valentyn initially settled in Brno, where he worked night shifts in a bakery and washed cars. In 2017, he entered the IT industry through technical support before moving into software engineering.

The idea for Pinflower came from a frustrating experience. While looking for a bouquet for a friend’s birthday, he couldn’t find anything suitable at his usual flower shop. Delivery would take hours, so he ended up driving across Prague himself.

He wondered why there wasn’t a simple way to see which nearby florists had bouquets available, compare prices and arrange pickup or delivery.

Rather than wait for someone else to solve the problem, he built the platform himself, working on it in his spare time. Pinflower launched in July 2026.

Local florists, one platform

Pinflower brings together local flower studios in Prague, allowing customers to compare bouquets, prices and delivery options in one place. The platform makes it easier to find flower delivery in Prague without having to browse individual shop websites.

Unlike anonymous delivery services, every arrangement comes from a named local florist. Customers can choose a specific bouquet or select the Florist’s Style option, allowing the florist to create something inspired by a reference image.

The platform is available in English, Czech, Ukrainian and Russian, making it easier for foreigners to order without having to call a shop or speak Czech. Customers can also arrange deliveries to Prague from abroad and pay by card, Apple Pay or Google Pay.

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Another key feature is real-time delivery availability. The system considers each florist’s opening hours, bouquet preparation time and delivery area before showing customers when an order can arrive. One of Pinflower’s partner studios also offers 24/7 flower delivery in Prague, subject to availability.

Ordering flowers through ChatGPT

Since October, Pinflower has also allowed customers to arrange orders through ChatGPT and Claude.

Instead of browsing the website, customers can describe what they need, specify their budget and provide a delivery address. The AI assistant checks available bouquets, prices and delivery times before preparing the order. Customers then receive a secure payment link.

The founder sees this as part of a broader shift in online shopping, where people will increasingly start with a conversation rather than a search engine.

What’s next?

For now, the priority is expanding Pinflower’s network of Prague florists, with other Czech cities potentially coming later.

But the long-term ambition goes beyond flowers. The founder envisions bringing together local bakeries, gift makers and other small businesses, allowing customers to organise celebrations and surprises through a single platform.

The idea is to make it easier to support local businesses while using technology to simplify everyday tasks.

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